January 14, 2004

Digital Zone Signage

...define various areas of a display into "zones" and assign different types of digital media content to play specifically in each "zone." ....

Visual Circuits Announces Multi-Zone(tm) For Digital Signage Applications which require simultaneous graphics, scrolling text and video, new Multi-Zone(tm)functionality offers extreme flexibility in digital media file integration on a single display.

Visual Circuits' new Multi-Zone functionality allows users to define various areas of a display into "zones" and assign different types of digital media content to play specifically in each "zone." The result of this functionality makes any display a powerful visual merchandising tool.

MINNEAPOLIS, MN. (PRWEB) January 15, 2004--Visual Circuits’ promise to deliver networked digital media content to any display, at any location, at any time, has taken on new meaning and an additional new dimension with today’s announcement of Multi-Zone™ functionality. In direct response to the exploding needs of graphic designers, video production houses, and creative agencies, Visual Circuits now offers the ability to define various areas of a display screen into zones, assign different types of digital media content specifically to play in each zone, and update this digital content from any internet location in the world. The result of this functionality delivers the equivalent of the cable news broadcast look first introduced by CNN (video, “ticker-tape text” and graphic areas) to any type of display – flat panel, plasma, LCD, TV, or a kiosk. Graphics (overlays or on-screen display), pre-scheduled or web-driven scrolling text, web pages and digital video files can be displayed in any or all of the zones. “Visual merchandising, whether at retail stores, banking kiosks, quick-service restaurants, or public transportation terminals, has taken on a whole new meaning due to today’s easy accessibility to low cost, high-bandwidth networks. Broadband and satellite all allow rich media content file movement to happen ubiquitously,” explains David Parish, Visual Circuits’ CEO. “Display technology is ready and affordable, networked digital media technology is ready, rich media content is ready, and now that bandwidth is not only readily available, but relatively inexpensive, corporate enterprises can afford to display compelling marketing and sales messages in a visually engaging way. At the same time, the digital signage community let us know that graphic capability is just as important as video capability. The flexibility of developing graphics in multiple zones is critical for digital signage implementations. Digital signage, narrowcasting, visual merchandising, call it what you may, it’s here to stay,” emphasized Parish.

Visual Circuits, long known as a leader in networked digital video integration, recognized the time was right to bring forward Multi-Zone™ media content capability. Visual Circuits’ Media Messenger ™ remote system management software, together with their soon-to-be released Firefly MZ (Multi-Zone)™ Digital Media Player, provide everything that’s needed to make any type of display screen a powerful visual merchandising tool.

Founded in 1991, Visual Circuits has a solid reputation for its digital video expertise and is known for developing integrated hardware, software and network products that manage, schedule, distribute, store and present digital video in commercial-market media applications. Visual Circuits’ products are found worldwide in retail, entertainment, education and healthcare facilities and range from circuit boards to standard and high-definition network-storage media appliances, all delivering industrial strength reliability with unique features and compelling value. Sold primarily through system integrators and commercial AV dealers, Visual Circuits’ products are designed to serve both Pro AV and IT requirements. For more information on Visual Circuits, visit www.visualcircuits.com or call 800-250-5533. For more information and a demonstration of Visual Circuits’ Multi-Zone™ you may attend a Visual Circuits’ Symposium, http://www.visualcircuits.com/symposium or see visual representation of Multi-Zone™ at http://www.visualcircuits.com/MZ_pr.

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MEDIA CONTACTS:
Jane Payfer
Visual Circuits
763-398-1643


PRESS RELEASE (eMediaWire) Visual Circuits Announces Multi-Zone(tm) For Digital Signage Applications which require simultaneous graphics, scrolling text and video, new Multi-Zone(tm)functionality offers extreme flexibility in digital media file integration on a single display.

Posted by Craig at January 14, 2004 06:38 PM