February 27, 2004

Customer Surveys

Touch Screen Technology Invites Sun Country Passengers to Start Talking, and the Airline is Listening to Its Survey Results

TALKINGPOINT INC., a consumer research, registration, and relationship development company, is interacting and analyzing feedback from hundreds of Sun Country passengers everyday

MENDOTA HEIGHTS, Minn., Feb 27, 2004 (BUSINESS WIRE) -- Sun Country Airlines is literally in "touch" with its customers now, more than perhaps ever before. Earlier this month, Sun Country Airlines launched an innovative data collection campaign with TALKINGPOINT INC., a Minneapolis based customer Research Company. Sun Country passengers that choose to participate in a sixty second, touch screen survey on a computer screen at the gate are asked a variety of questions about their travel preferences, and or travel concerns. In exchange for their time and information, passengers are eligible for a drawing at the end of the month to win a pair of airline tickets anywhere Sun Country Airlines flies.

This traveler friendly interaction is proving to be a fast and easy way to initiate instant dialog between consumers and their airline through e-marketing campaigns. Sun Country President T. Jay Salmen says the immediate feedback is already proving a valuable consumer resource for Sun Country. "We're always looking for ways to better serve the needs of our customers, and this technology gives us that chance to interact daily and better respond to their travel expectations."

TALKINGPOINT INC., delivers in-store, incentive driven research campaigns via wireless, interactive devices. Sun Country is their first commercial airline client.

"TALKINGPOINT saw this as a great opportunity for two innovative companies to collaborate closely on what matters most to any business- understanding their customers," said Phillip Hotchkiss, President and CEO of TALKINGPOINT INC. "Our customer research, registration, and relationship development platform fits perfectly with Sun Country's desire to better understand and meet their constantly changing needs."

TALKINGPOINT has activated two touch screen monitors at Sun Country's departure gates at the Hubert H Humphrey Terminal in the Twin Cities and plans to activate another screen at Sun Country's kiosk when it opens at the Mall of America, later this spring.

Sun Country Airlines is a low cost, low fare, scheduled service carrier specializing in leisure destinations, as well as offering daily non-stops to cities such as Dallas/Ft Worth; Denver, Los Angeles, New York, Orlando, and Phoenix.

For more information and FAQs related to Sun Country Airlines: visit www.suncountryairlines.com

SOURCE: Sun Country Airlines

Sun Country Airlines, St. Paul
Jim Stack, 651-681-4840 or 651-775-9112
[email protected]

Posted by Craig at February 27, 2004 04:07 PM