September 28, 2004

In-Store Advertising

Wall Street Journal -- Wal-Mart TV Network steps up in-store advertising: Wal-Mart TV Network is expanding its in-store presence by adding monitors to stores, upgrading to plasma and liquid-crystal display sets and placing them at eye level in areas where shoppers tend to linger. The TV network, which was launched in 1999, is already seen by about 133 million viewers in a four-week period, which rivals the four major broadcast networks in audience reach, according to Nielsen Media Research.

Posted by Craig at September 28, 2004 02:14 PM