October 26, 2004

Memory Reader Product Intro

New Readers Rank Among the World's Smallest Multi-Card Readers

SanDisk Introduces MobileMate Readers Targeted at New Mobile Feature Phones with Memory Card Slots; New Readers Rank Among the World's Smallest Multi-Card Readers
SAN FRANCISCO Oct. 25, 2004

SanDisk(R) Corporation (Nasdaq:SNDK) today introduced two Hi-Speed USB 2.0, multi-card MobileMate(TM) card readers targeted at the rapidly expanding market for new mobile feature phones with memory card slots. The sleek, stylish, silver-metallic readers were introduced at the CTIA Wireless I.T. & Entertainment 2004 trade show at Moscone Center where SanDisk is exhibiting at Booth 924.

The readers, among the smallest multi-card readers in the world, are about the length and width of a stick of gum and slip easily into any pocket. The MobileMate SD+ 5-in-1 reader supports SD(TM), MiniSD(TM), MultiMediaCard(TM), RS-MMC(TM) and TransFlash(TM) while the 4-in-1 MobileMate MS+ reader has one slot for Memory Stick(TM), Memory Stick PRO(TM), Memory Stick Duo(TM) and Memory Stick PRO Duo(TM). The flash memory cards can be plugged directly into the readers. No card adapters are required.

Matthijs Hutten, SanDisk retail product marketing manager, said, "With so many new mobile phones with card slots on the market, and more being introduced every day, there is a genuine demand for these MobileMate card readers. These readers provide a faster and easier way to transfer images, video, music and other data between your mobile phone and a PC."

Research reports from International Data Corp., a leading market research firm, estimate that about 600 million handsets will be sold in 2006 and 330 million (55 percent) of them will have slots for memory cards.

The new readers, which plug into computer USB ports, will be available worldwide starting in November at many of the phone outlets where SanDisk mobile card products are sold. Each reader has a suggested retail price of $19.99.

MobileMate readers are true "plug and play" due to USB Mass Storage Class (MSC) compliance when used with Windows ME, Windows 2000, Windows XP, Mac OS 9.2.x+ and Mac OS 10.1.2+. The readers are fully compatible with those operating systems and also with Windows 98SE, Windows ME, Windows 2000, Windows XP and Mac OS 9.1.x+ and Mac OS Xv10.2+. No software installation is required except for Windows 98SE.

Each MobileMate will be sold with two plastic end caps. One cap has an attachment for a key ring, and the other has a clip to attach to a shirt pocket. The 5-in-1 MobileMate weighs 16 grams (0.6 ounces) and is 74 x 26 x 11 mm in size. The 4-in-1 reader weighs 14 grams (0.5 ounces) with a size of 64 x 26 x 11 mm.

SanDisk, the world's largest supplier of flash memory data storage card products, designs, manufactures and market industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, CA.

SanDisk's product images can be downloaded from www.sandisk.com/about/media.asp#photos.

SanDisk's web site/home page address: http://www.sandisk.com.

SanDisk and the SanDisk logo are trademarks of SanDisk Corporation, registered in the U.S. and other countries. TransFlash and MobileMate are trademarks of SanDisk Corporation. SanDisk is an authorized licensee of the SD, miniSD and MultiMediaCard trademarks. RS-MMC is a trademark of the MultiMediaCard Association. Memory Stick, Memory Stick PRO, Memory Stick PRO Duo and Memory Stick Duo are trademarks of Sony Corporation. Other brand names mentioned herein are for identification purposes only and are trademarks of their respective holder(s).

CONTACT: SanDisk Corporation Bob Goligoski, 408-542-0463 [email protected] http://www.businesswire.com
Two new multi-card MobileMate(TM) card readers from SanDisk Corporation operate with Hi-Speed USB 2.0 connections and are aimed at the expanding market for mobile feature phones with flash memory card slots. The devices, which are among the smallest multi-card readers in the world, were introduced at CITA Wireless I.T. & Entertainment 2004 in San Francisco. (Photo: Business Wire)
October 25, 2004

Posted by Craig at October 26, 2004 03:47 PM