February 01, 2006

Xbox 360 Kiosk Downloads

Electronic Arts revealed will offer its new game Burnout Revenge via kiosk download at Best Buy, Target and Walmart. This would seem to imitate the recent initiative by Nintendo in Japan to offer product for download. In any case, buying and downloading product on store premises is growing.

360 Burnout Revenge coming 3/7/06

Next-gen version of wreck-happy racer hitting the road in just over a month; free theme, car available via retailer-kiosk download.

No category of Xbox 360 games is as well-stocked as the racing genre. Of the 19 titles released to date, three center on driving at dangerously high speeds: Ridge Racer, Need for Speed Most Wanted, and Project Gotham Racing 3.

However, that category will soon gain a particularly fast and furious entry. Late today, Electronic Arts finally revealed the release date for the Xbox 360 version of Burnout Revenge, the critically lauded racer from its internal studio Criterion Games. The game will take off from the retail starting line on March 7, 2006--just over a month away.

In addition to Burnout Revenge's ship date, EA also revealed that it will help hype the game via a campaign reminiscent of Nintendo's DS Japanese download-kiosk program. Starting tomorrow, retailers such as Best Buy, GameStop, Wal-Mart, Target, and Circuit City, will offer a Burnout Revenge download for free via their in-store Xbox 360 kiosks. To get the download, Xbox 360 owners must bring in their memory cards and insert them into a kiosk. Included in the download will be a Burnout Revenge dashboard theme, gamer pic, and Xbox 360-themed car (pictured).

Posted by keefner at February 1, 2006 07:29 AM