February 03, 2007

Kiosks Case Study -- Betting Kiosk press release

LAS VEGAS--(BUSINESS WIRE)--Leroy’s Race and Sports Book and ISI, Ltd. (ISI) officials announced today their sports gaming kiosks (the iSports Stand) are now on the gaming floor of Hooters Casino Hotel, offering bettors a faster, more convenient method to place sports bets.

The two orange iSports Stands, which display a photo of Michelle Nunes – Miss Hooters International and a blackjack dealer at Hooters Casino Hotel – are the first specially designed kiosks in Las Vegas. The iSports Stands are expected to be fully operational in time for the busiest sports book day of the year – Super Bowl Sunday.

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“Hooters is a unique, world-famous brand with a very loyal following,” said Bill Stearns, president of ISI. “We designed the kiosks to attract curious guests to take a look and try this new technology. It’s very simple to place bets, and the kiosk can be open practically 24 hours.”

Stearns compares the machines to using the ATM at a bank instead of dealing with the teller.

Miss Hooters International, Michelle Nunes, checks out her photo on the first custom-built iSports Stand, a new sports betting kiosk created by ISI, Ltd. and American Wagering, Inc. The iSports Stands were installed this week at Hooters Casino Hotel in Las Vegas where Nunes is a blackjack dealer. Photo credit: George Bekich Courtesy of ISI, Ltd.

“We believe once legal bettors experience the additional features like receiving special offers from our advertisers, checking weather during events, obtaining advice from a professional sports handicapper, booking show tickets or making golf reservations, they will prefer the kiosks,” he said.

ISI co-developed the iSports Stand with AWI Manufacturing, Inc. (AWIM). Acting as a stand-alone sports book, the iSports Stand provides the same services as an in-casino sports book. Also unique is the ability for local and national businesses to advertise on the kiosk’s video screen, side panels and through on-screen banner ads. This is the first time companies and products outside of the casino can reach guests on the gaming floor.


Home base to Miss Hooters International 2006, Michelle Nunes, and recipient of AAA’s 2007 Three Diamond Award, the world’s first Hooters Casino Hotel features 696 Hooterized Florida-casual rooms and suites fully equipped with the latest amenities. The hotel is conveniently located one block from the famous Las Vegas Strip and across from the MGM Grand. While guests can expect to see the more than 200 world-famous Hooters Girls throughout the property, an exciting mix of dining, entertainment and nightlife is also featured, from nine fine-to-funky restaurants and bars, to one of the hottest pool decks in town. The 30,000-square-foot "Hooters"-themed casino floor offers approximately 670 state-of-the-art slot and video poker machines and 33 table games – including the Hooters Girl Party Pit – for 24-hour fun. Hooters Casino Hotel is a collaborative effort between four of the original six founding fathers of the Hooters Restaurant chain, 155 East Tropicana, LLC (the former owner and operator of the Hotel San Remo), and a Hooters franchise group from Florida. For more information call 1.866.LVHOOTS or visit www.hooterscasinohotel.com.


ISI, LTD. is a privately owned company, which distributes self-service wagering terminals (the iSports Stand) in association with American Wagering, Inc. In addition to self-service sports wagering, the iSports Stand provides important sporting event information, a variety of self-service concierge services and third-party advertising via ISI, LTD.’s proprietary software (The AdCaster). ISI, LTD. maintains subsidiary companies in the Caribbean Islands (ISI Caribbean & Maritime) as well as the United Kingdom (ISI, UK). For more information, please visit www.isisports.com.


American Wagering, Inc. is a publicly traded company that primarily operates through wholly owned subsidiaries including Leroy’s Horse & Sports Place, Inc. (“Leroy’s”), Computerized Bookmaking Systems, Inc. (“CBS”), AWI Manufacturing, Inc. (“AWIM”), and AWI Gaming, Inc. (“AWIG”). Leroy’s owns and operates more than 60 race/sports book outlets in the state of Nevada, CBS is the dominant supplier of sports wagering hardware/software to the Nevada gaming industry, and AWIM is a Nevada Gaming Commission-licensed manufacturer/distributor and supplier of race/sports self-service wagering kiosks. AWIG is a recently formed subsidiary with the goal of becoming a market leader in operating smaller hotel/casino properties.

Brown & Partners
Dawn Christensen, 702-853-7332
[email protected]

Posted by staff at February 3, 2007 10:04 AM