December 21, 2007

New Marketing Tactics in Traditional Retail

Story today on WSJ --- Customer Testimonials: It is one of a number of strategies that retailers are borrowing from the Internet these days. For example, alternative payment services such as eBay Inc.'s PayPal and Bill Me Later Inc. have now become available in the physical world as cards that can be swiped at checkout or a line of credit that can be tapped at store kiosks. More stores also feature kiosks that promise Web-like comparison-shopping technology, online gift registries, and product "configurators," or software for manufacturers that want to customize products. LINK

Posted by staff at December 21, 2007 01:12 PM