March 18, 2008

Music Kiosks PR - MaxBox Signs Distribution Deal

maxbox-logo.jpg MaxBox Digital Retail Ltd announce another major distribution deal just months after being acquired from Felix Group plc and relaunching as a privately owned company.

Press Release
March 2008

MaxBox goes global

MaxBox Digital Retail Ltd announce another major distribution deal just months after being acquired from Felix Group plc and relaunching as a privately owned company.

MaxBox Digital Retail Ltd, developers of the MaxBox digital retail kiosk, have signed a deal with TCSJOHNHUXLEY Europe, one of the largest solutions providers to the international casino, gaming and betting industry, to be their exclusive Sales and Marketing Representative within the worldwide gaming sector for the MaxBox kiosk and its associated products and services.

Under the terms of the three year agreement TCSJOHNHUXLEY Europe will be targeting the distribution and placement of a minimum of 5,000 MaxBox kiosks to its gaming client base worldwide.

The MaxBox digital retail kiosk vends a range of ‘off the shelf’ digital retail services including mobile top-up, jukebox, digital printing, premiership football team photos, mobile phone content download, games and music download and also works with clients to create bespoke applications.

MaxBox are already responding to demand from TCS customers by developing a customised ‘through the wall’ kiosk to help combat the impact of the revenue loss from the smoking ban. The new secure ‘through the wall’ MaxBox kiosk is designed to keep customers entertained and engaged whilst on smoking breaks outside the building, allowing them to play games, check out club and online promotions, sign up for associated club membership and use the other MaxBox digital retail services.

Andrew Davies, Commercial Development Manager of TCSJOHNHUXLEY, is particularly excited by the flexibility of the MaxBox offering:

“I have always been a fan of the MaxBox because it instantly provides incremental revenue opportunities for clients. Now we have MaxBox in our portfolio we will be able to develop bespoke applications on the kiosks for our clients including games, membership sign up and other applications that may be required to meet the needs of their own business in a fast moving and ever changing market place, including the ‘through the wall’ kiosk to keep customers engaged while they are away from the tables or other gaming or betting activities”

This new deal with TCSJOHNHUXLEY comes hot on the heels of a UK service and installation contract between the two companies which was signed at the ATEi trade show in January. The service and installation agreement will see TCSJOHNHUXLEY providing full operational and service support to MaxBox Digital Retail Ltd on their existing estate of UK based MaxBox kiosks and any future installations across the UK. It is anticipated that this agreement will become fully international within the next few months to take advantage of TCS’s global infrastructure.

Andy Egan, Chairman and CEO of MaxBox Digital Retail Ltd,

“This new alliance with TCS really strengthens our proposition both from an operational and logistics point of view and also in our capability to ramp up our deployment. We are already making significant inroads into the retail, leisure and corporate sector with our MaxBox kiosks and with TCSJOHNHUXLEY onside we can expand quickly into the gaming sector”

The TCS deal for deployment of 5,000 MaxBox kiosks is announced only weeks after MaxBox signed up a 1,000 kiosk distribution deal with Cyberhut concentrating on the retail sector in Northern and Southern Ireland and is a further consolidation of MaxBox Digital Retail’s plans for worldwide deployment of their kiosks over the next 3 years.


Notes to editors


TCSJOHNHUXLEY delivers profitable solutions to international casino operators through the most comprehensive and complete portfolio of products. Its total turnkey solutions are backed by unrivalled levels of service and support. From tables to roulette wheels, chipping machines and table displays to electronic gaming – TCSJOHNHUXLEY’s world famous products form the foundation of every casino.

With strategically based offices throughout the world TCSJOHNHUXLEY provides personal after-sales service along with quality technical support that is second to none. From state-of-the–art manufacturing facilities, such as Stoke-Upon-Trent in the United Kingdom and Las Vegas in the United States, modern procurement, processes and equipment provide the formula for the TCSJOHNHUXLEY standard.

About MaxBox Digital Retail Ltd

MaxBox Digital Retail Ltd is an aggregator and software developer of digital based leisure, entertainment and retail content which is vended over its own estate of MaxBox kiosks.

MaxBox Digital Retail Ltd also licenses its content to other broadband enabled kiosks and devices.

The company also offers bespoke kiosk and self service design and content solutions to meet specific business needs. MaxBox kiosks are placed in leisure, entertainment, retail, transport and corporate environments.

Andy Egan and British Olympic Appeal

Andy Egan has recently been invited to join the British Olympic Association Appeal 2008 as a council member. The British Olympic Association (BOA) receives no government or lottery funding and depends heavily on the Fundraising Appeal.

It costs BOA approximately £18,000 to support each athlete and 100% of the funds raised goes directly towards ensuring that the sportsmen and women arriving in Beijing will be able to compete on equal terms with the best in the world.

For further information, interviews and photography please contact

Jill Taylor +44 1565 831100

Posted by staff at March 18, 2008 09:46 AM