June 24, 2008

Kiosk Case Study - Deli Pre-Ordering stations

nino-100.jpgCase Study: Nino's lets customers preorder at kiosks. Nino Salvaggio, the specialty grocer best known for its fresh produce and imported gourmet foods, is applying fast-food restaurant technology to its deli department to reduce the other thing it's known for -- long lines.

Nino Salvaggio stores in Troy, St. Clair Shores and Clinton Township have the new Deli Express kiosks up and running. The Farmington Hills store, set to close in August, does not have the kiosks.

The kiosks are at the front of the store so as customers come in they can order their sliced meats and cheeses. They can pick up their order 10 minutes later in the deli.

Nino's President Kirk Taylor worked with Nextep Systems in Troy on being the first area grocer to use the technology. The touch-screen kiosks were installed in February. Taylor would not disclose the cost.
Nextep specializes in automated ordering systems and counts Randazzo's Fresh Markets, Papa Romano's and Mr. Pita as clients.

"It was an instant hit," Taylor said. "Customers say this is the best thing we've ever done."

The kiosks add to the experience and speed traffic in the store's high-volume deli departments, Taylor said.

"When you come to a store like this, the shopping experience is special," he said. "But you know what? There is nothing special about waiting at the deli."

The kiosks give shoppers information on weekly specials. They can select the amount of each item they want on the touch screen. The kiosk prints an order receipt.

Taylor wants to make the deli even more convenient. Soon customers will be able to access the deli kiosk from their home computer to preorder.

Taylor said the company is scouting for a new location in Farmington Hills for a 50,000-square-foot store. The current store is 25,000 square feet and does not fit the new business model, he said.

The Clinton Township store, despite some rumors, is not being purchased by the owners of the new Mall at Partridge Creek for a parking lot, he said.

"We're not going anywhere," Taylor said.

Contact GRETA GUEST at 313-223-4192 or [email protected]

[kiosk supplied by KIOSK of Colorado]

Posted by staff at June 24, 2008 04:17 PM