April 20, 2009

Interactive Signage -- Gas Pump Interactive Signage

Latest iteration of touchscreen on top a gas pump. Customers can watch ad's if they want (and sun doesn't wash out screen) and can also interact with terminal. After all these years it is still amazing to us that someone hasn't figured out a way to sell lottery tickets there at the pump.

Pump Media Debuts Pumptop Touchscreen Kiosk
Offers interactive traffic, news, coupons, more

SANTA MONICA, Calif. -- 3M Touch Systems Inc. has teamed up with Pump Media Inc. to provide a touchscreen kiosk located on top of a gasoline dispenser. The kiosk combines the best assets of Digital Signage with the functionality of the Internet, the companies said. Motorists receive television ads while they pump fuel and are invited to interact with the touchscreen to access live directions, traffic, news, lottery winning numbers and special offers and coupons from local businesses.

Motorists will also be available to make nonfuel purchase at the pump. A kiosk has been installed at a station in West Los Angeles, owned by Ryan Friedlinghaus, the owner of West Coast Customs, which was featured in MTV's Pimp My Ride and currently featured in TLC's new show Street Customs.

The kiosk uses the 3M MicroTouch System SCT7650EX, 3M's next-generation, price-competitive surface capacitive touch solution for vandal-prone, heavy-use environments. Three key product features offer display integrators an economic, user-safe, easy to seal, robust touch solution for unattended public applications such as ATMs, kiosks, and vending machines. Pump Media's selection of the DST touch interface adds to the growing list of global display manufacturers who understand and value this product's unique touch features for digital signage displays," said Chris Tsourides, business unit manager, 3M Touch Systems.

The program includes custom designed pumptoppers each complete with dual-sided 19-inch LED backlit LCD displays. During refueling, motorists view a four-minute television loop which includes ads for the convenience store and a select few marketing partners. Once the screens are engaged, the unit turns into a personal kiosk offering traffic, directions, news, winning lottery numbers, and promotions. Directions, promotions and coupons can be printed inside the convenience store.

Richard Salama, general manager of the West Coast Customs station, said, "customers are engaging the screens which effectively increases the customer traffic into the convenience store. With the addition of Chronic Taco to our store, our customers will soon be able to order food right at the pump."

3M Touch Systems is a wholly-owned subsidiary of 3M. It operates globally and reports through 3M Electro & Communications Business, headquartered in Austin, Texas.

Costa Mesa, Calif.-based Pump Media, is a provider of outdoor digital signage.

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Posted by staff at April 20, 2009 11:21 AM