September 22, 2009

Blackhawk Network Announces Personalized Open Network Rewards Visa® Gift Card

Incentive & Rewards Program now offers both closed and open loop card options, Customized for individual company programs.

PLEASANTON, CALIF.,– September 21, 2009 – Blackhawk Network, the largest third-party provider of prepaid gift-cards, announced today that their Rewards Visa Gift Card will now be offered to businesses through Blackhawk Network’s Incentives and Rewards business-to-business program.

The Visa Gift Cards can be customized with a variety of personalization options, such as company logo and branding, custom card and carrier messaging, variable expiration dates, and variable value loads. The card can be redeemed anywhere Visa debit cards are accepted.

“By launching the Blackhawk Rewards Visa Gift Card, we’re giving businesses greater choice and flexibility in the products they choose for their own incentive and motivation programs,” said Talbott Roche, senior vice president at Blackhawk Network. “Consumers want variety and selection; therefore we listened and tailored our program accordingly. It’s a great pleasure to announce that our Incentives and Rewards program offers all categories of cards, including open network cards that can be customized for individual needs.”

Blackhawk Network’s Incentives and Rewards Program offers a variety of prepaid products including the best brands in many categories such as fashion, home, open network, ticket, sports and local merchant prepaid cards. Retail partners include; Applebee’s®, Bass Pro Shops®, Chili's Grill & Bar®, The Home Depot®, iTunes®, Regal Entertainment Group®, SpaFinder®, Travelocity®, and more.

Blackhawk offers a variety of fulfillment options and premium services. Companies can tailor their gift card program to fit their client’s needs, via print on demand technology, customization, personalization and robust reporting options. With Blackhawk’s remote activation capabilites, individual recipients can activate their gift cards on demand, creating a secure transaction for the client, and flexibility for the recipient.

About Blackhawk Network

Blackhawk Network, a subsidiary of Safeway Inc., is a prepaid and payments network, a market leader in card-based financial solutions and the largest provider of third-party prepaid cards. Blackhawk Network develops unique products in easy-to-use formats and delivers them to consumers through an exclusive retail network of leading grocery, mass, convenience, drug and specialty retailers. The network includes more than 80,000 storefronts and reaches more than 165 million consumers each week. Headquartered in Pleasanton, California, Blackhawk Network has offices in the United States, Australia, Canada, France, and the United Kingdom. For more information about Blackhawk Network visit

The Blackhawk Rewards Visa Gift Card is issued by MetaBank™ pursuant to a license from Visa U.S.A. Inc.

About MetaBank™

MetaBank is a federally-chartered savings bank regulated by the Office of Thrift Supervision. Meta Financial Group, Inc.® is the holding company for MetaBank, Meta Payment Systems®, and Meta Trust Company®. For more information visit

Posted by staff at September 22, 2009 08:49 AM