June 07, 2010

mobile phones to collect redeemable loyalty points off of Subway products

Subway using 2D barcodes in conjunction with mobile phones. Subway intends to follow-up on this campaign by releasing a more dynamic iPhone application at a later date. Link..
Heineken, the beer manufacturer, recently employed similar barcode technology in an ad campaign. Other companies, like the Pittsburgh Post-Gazette, Papa John's International Inc., are also hopping on the bandwagon, as mobile-scannable barcodes are proving adept at reaching consumers directly.

Posted by staff at June 7, 2010 10:45 AM