August 20, 2010

El Pollo Loco testing self-serve cash registers

Kiosks-Self-Serve-Santa-Ana-300x225.jpgSelf-serve machines getting a workout trial at fast food restaurant in Caliifornia. More to follow.

source link

If you like the idea of not talking to a single person while ordering your fast food, then El Pollo Loco might have a restaurant for you.

The Costa Mesa-based chain is testing self-serve cash registers at two Orange County restaurants. The machines, found at units in Brea and Santa Ana, have taken the place of behind-the-counter cash register workers.
For some fast foodies, the device is ideal.

You can submit your order and pay without engaging in any human contact. (Note: employees are stationed near the machines in case you have trouble ordering.)

“This is a test during which we will glean insight that will shape our future plans in the area of self serve kiosks,” company spokeswoman Julie Weeks said.

The touch screen kiosks allow customers to place their orders in English or Spanish. The kiosks are expected to improve order accuracy. The devices will also remember your order when you input your phone number or use your credit card as payment.

With less staff needed to take orders, Weeks said the kiosks allow the chain to have more employees help dine-in customers and “keep our salsa bar fully stocked.”

The Brea restaurant is at 2500 E. Imperial Highway, across the street from Walmart near the 57 freeway. The Santa Ana store is at 101 S. Harbor Blvd.

Weeks said the chain plans to “extend the test to eight additional restaurants in the fall.”

It’s unclear where those kiosks will be. Stay tuned for more details.

El Pollo Loco isn’t the only fast-food chain that offers self-serve ordering machines.

Jack in the Box has been using these devices for more than a year with 250 installed in restaurants across the country, including Orange County.
The Jack in the Box locations with self-serve ordering machines are at 4289 Campus Dr. in Irvine and 4625 West Coast Highway in Newport Beach.

source link

Posted by staff at August 20, 2010 07:51 AM