December 28, 2010

CETW: A Bright Present and Promising Future

A look back at the CETW tradeshow by Ron Bowers of Frank Mayer & Associates.

CETW: A Bright Present and Promising Future |

Once again, the promise of bringing the "best and the brightest" of the Digital Self-Service Industry together, was fulfilled Nov. 10-11 at the Customer Engagement Technology World (CETW) Conference in New York. An enlightening and entertaining keynote address by Chris Borek of Target and a host of spot-on information sessions added to the environment beyond the show floor.

It has been my pleasure to have attended 11 of these conferences and view firsthand, the dramatic transition our industry has gone through.

Starting as KioskCom, our industry conclave was born as a tightly focused technology conference for kiosk software developers, kiosk designers and manufacturers. A few early adopters from the services and government sectors understood the promise of self-service solutions and signed on.

Today, we are destined to become the embodiment of Consumer Engagement across an array of customer-facing sectors that include retail, hospitality, health care, education, services and government. CETW, like our industry, has evolved to keep pace with the changing needs of our industry's clients -- the deployers of digital self-service consumer experience solutions. The promise that has taken us so long to realize has been the ability to utilize all digital technologies to satisfy our clients' needs, coupled with strong marketing and merchandising strategies.

This transformation was no small feat. In the beginning, the majority of exhibiters at the first shows were hardware and technology manufacturers trying to find new market sectors for their hardware. Time and the evolution of consumer-friendly hardware and software have allowed the digital landscape to open new channels.

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Posted by keefner at December 28, 2010 03:18 PM