Kiosk Helps Consumers Calculate Affordability of the Boat of Their Dreams
TAMPA, Fla., Sept. 11 /PRNewswire/ - Next to buying a home or paying for a college education, the purchase of a car or boat are some of the biggest financial decisions a family can make.In most cases, first-time boat buyers do not have the same access to financial coaching or practical tips on how to finance their "dream boat" the way car enthusiasts do through innovative dealers like Auto Nation or Internet solutions like Auto-By-Tel.This week, however, the tides have turned.
For the first time, consumers attending the Florida State Boat Show in Tampa can calculate the affordability of the boat of their dreams via KeyBank USA's new "Afford-A-Boat" kiosk.The boat show takes place at the Florida State Fairgrounds in Tampa, and runs from September 11 - 14.
"Many consumers have always dreamed of owning a boat, but thought the dream was out of reach" says Michele Kafka Carr, marketing director of KeyBank USA's Marine Financial Services, one of the nation's largest marine lenders. "Now, they can come to the boat show, punch a few buttons on the interactive touch-screen kiosk, and realize that those dreams can become a reality."
The "Afford-A-Boat" kiosk is located in the Welcome Tent at the entrance gate to the show.At the kiosk, consumers simply enter the loan amount they are interested in.The kiosk then displays the terms and monthly payments available.The consumer has the option to print the information, which also includes a loan application with a $50 fee waiver.The kiosk also offers the option to calculate how the monthly payment fits into the consumer's household budget.
A $2.2 billion subsidiary of KeyCorp (NYSE: KEY), KeyBank USA has been one of the nation's premier providers of marine financial services for over 50 years.
Today, KeyBank USA's Marine Financial Services has a portfolio of more than $1 billion and is the nation's leader in marine retail financing, with $500 million in annual volume.