Located at 3960 Broadway, New York, Audubon is a partnership between CPMC and private enterprise that serves as a catalyst for community development, economic development, technology transfer and job creation. The Audubon also serves as the headquarters for the Harlem Heights Historical Society (HHHS), the organization that has entered in to an agreement with ObjectSoft for SmartSign, the advertiser supported, Internet-based public access kiosk.
ObjectSoft Co-CEO George Febish said, "This marks a new era in advertising and community services. SmartSign allows an advertiser to learn much more about potential customers as they interact with SmartSign. The Harlem Heights Historical Association, its members and the community will benefit as SmartSign is used to inform residents and tourists about local attractions and events."
The Audubon Ballroom, where Malcolm X was assassinated in 1965, is situated within the Audubon Business and Technology Center. The Malcolm X Memorial Museum and the Dr. Betty Shabazz Memorial Center have been developed as a living memorial to the late El-Hajj Malik Shabazz (Malcolm X).
"As we enter the 21st century and the new age of technology, SmartSign will ensure that our community is in the forefront of the information age. This will enable Upper Manhattan to be a leader in the field of multimedia technologies," said Michael Mowatt-Wynn, Executive Director of the HHHS. Formed to promote the renaissance of Washington Heights-Inwood the rebirth of Upper Manhattan as a retail and tourist destination, the HHHS includes as its members, the Cloisters Museum, the Yeshiva University Museum, CCNY, the Dance Theater of Harlem, the American Numismatics Society, Columbia University and the Spanish Society.
Only 7-1/2 inches deep and modular in design, SmartSign is a freestanding or wall mounted interactive, public access kiosk based on Microsoft's Internet, Back Office and Merchant Server technologies. It's designed with an upper monitor displaying video programming, together with a touchscreen and keypad for interactivity with government departments to provide forms and literature, health information with direct but strictly controlled access to selected Web sites. Alongside the two smaller screens which form part of SmartSign, illuminated transit shelter and telephone kiosk sized billboards provide advertising opportunities and revenues.
SmartSign will provide the City Access content available on ObjectSoft's interactive kiosks under Mayor Giuliani's initiative. It's a user-friendly method of providing government forms, information and transactional capabilities such as obtaining dog licenses.
"These applications are particularly meaningful, since Upper Manhattan is New York's most densely populated neighborhood in terms of people, automobiles and dogs. SmartSign will allow Upper Manhattan merchants and cultural institutions to provide interactive information on their activities, advertise and dispense coupons," remarks Mowatt-Wynn. The area has been designated an Empowerment Zone, and is a recipient of Federal, State and City grants.