(NINTENDO/TOMMY-HILFIGER) Power Brands Tommy Hilfiger & Nintendo Team Up to
Bring Fashion and Fun to America's Youth
(Business Wire; 04/16/98)
NEW YORK--(BUSINESS WIRE)--April 16, 1998--Two of today's strongest brands
have combined forces to give kids and teens an exciting new shopping and video
game play experience. Nintendo of
America Inc. and Tommy Hilfiger have inked an exclusive agreement in which
Tommy Hilfiger stores will feature permanent Nintendo 64 interactive kiosks
playing the latest Nintendo 64 video games for back to school. The kiosks will
be placed in 1,000 Tommy stores in the top 100 U.S. markets starting in August
The Tommy Hilfiger name and highly recognizable flag logo will be
prominently featured in Nintendo's new mega-hit 1080 Snowboarding video game
for Nintendo 64. In return, Tommy Hilfiger will design and sell special,
limited edition 1080 Snowboarding jackets, sweatshirts and t-shirts.
"Partnering with a company such as Nintendo is the perfect opportunity to
support our respective businesses," said Joel Horowitz, chief executive officer
of Tommy Hilfiger U.S.A., Inc. "We knew this was a great opportunity for both
of us. Kids love Tommy Hilfiger clothes and they love Nintendo video games."
"In much the same way Nintendo 64 has revolutionized teen entertainment,
Tommy Hilfiger is doing with teen fashion," says Peter Main, Nintendo of
America's executive vice president, sales and marketing. "This is a
partnership that makes great sense."
Tommy Hilfiger Corporation, through its subsidiaries, designs, sources and
markets men's sportswear and boyswear under the Tommy Hilfiger trademark.
Through a range of strategic licensing agreements, the Company is expanding its
product lines to offer a broader array of apparel, accessories, footwear and
fragrance for men, women and children, as well as a home furnishings
collection. The company's products can be found in leading department and
specialty stores throughout the United States, Canada, Europe, Mexico, Central
and South America, Japan, Hong Kong and, commencing Spring 1998, other Far East
Nintendo Co., Ltd., of Kyoto, Japan, is the leader in the worldwide $15
billion retail video game industry. Nintendo manufactures and markets hardware
and software for its best selling home video game systems, including the hand-
held Game Boy, the 16-bit Super Nintendo Entertainment System, and the 64-bit
Nintendo 64, the fastest selling video game system in history. As a wholly
owned subsidiary, Nintendo of America Inc., based in Redmond, Washington,
serves as headquarters for Nintendo's operation in the Western Hemisphere,
where more than 40 percent of American households own a Nintendo game system.
For more information about Nintendo 64 or any other Nintendo products, visit
Nintendo's website on the Internet, www.nintendo.com