(OBJECTSOFT)(OSFT) ObjectSoft Signs Ad Contracts With Microsoft, Con Edison and
Isabella Geriatric Center for First CityAccess SmartSign
(Business Wire; 04/16/98)
HACKENSACK, NJ--(BUSINESS WIRE)--April 16, 1998--
Advertisers gives thumbs-up to new community based medium.
ObjectSoft (Nasdaq:OSFT) Corporation has announced today that it has signed
Microsoft (Nasdaq:MSFT), Con Edison (NYSE:ED) and Isabella Geriatric Center as
advertisers for its SmartSign kiosk program in New York City. The first of
these was installed in the Audubon Business Technology Center of Columbia
University in Upper Manhattan, the only biotechnology business incubator
facility in New York City.
Measuring 7-1/2 inches deep and modular in design, SmartSign is a
freestanding, interactive, public access kiosk based on Microsoft's Internet,
BackOffice and Merchant Server technologies.
Using an ATM-type touch-screen and keypad, SmartSign allows residents to
access information and regulations, forms and services directly from New York
City government computers using multi-media technologies. Visitors can also
access hundreds of pages of information on attractions, dining, theater, hotel
accommodations and customized transit maps.
Alongside the touch-screen of SmartSign are illuminated transit shelter
and telephone billboards that provide advertising opportunities and revenues.
Additionally, interactive capabilities can be tapped which allow users to
obtain printed coupons and additional information from advertisers.
William A. Polf, Deputy Vice President for Columbia University Health
Sciences, said the university was pleased to make space in Audubon available.
"It makes sense to place a consumer based information technology service in a
facility dedicated to adapting new technologies to health care," he said.
"Microsoft is proud to be a part of ObjectSoft's innovative SmartSign
kiosk in New York City," said Bob Jones, General Manager for Microsoft's New
York City office. "It is a unique example of how technology can truly deliver
the benefits of information at your fingertips."
"Con Edison's partnership on this ObjectSoft project reflects our
continuing aim to link new technology with minority business development and
economic development initiatives," said Horace S. Webb, Senior Vice President
of Con Edison Public Affairs.
"Isabella has a long standing tradition of community involvement. The
SmartSign kiosk helps us build our connection to community residents," Said
Edward J. McFadden, President and CEO of Isabella Geriatric Center. "This kiosk
serves many positive functions by bringing local residents easy access to
services and business around town."
"SmartSign combines advertising and community services in a cutting-edge,
using-friendly format," said George Febish, Co-CEO of ObjectSoft Corporation.
"SmartSign allows an advertiser to learn about potential customers as they
interact with the kiosk. In addition, SmartSign will offer valuable information
to residents and tourists about local attractions and events."
Michael Mowatt-Wynn, Executive Director of the Harlem-Heights Historical
Society (HHHS), sees SmartSign as an open door to the future of the
dissemination of information. "As we head into the millennium, SmartSign will
enable our community to become a leader in multimedia technology."
Formed to promote the renaissance of Washington Heights-Inwood, the rebirth
of Upper Manhattan as a retail and tourist destination, the HHHS includes as
its members the Cloisters Museum, Yeshiva University Museum, CCNY, Dance
Theater of Harlem, American Numismatics Society, Columbia University and the
As a part of an arrangement with Harlem-Heights Historical Society,
ObjectSoft plans to deploy up to twenty more SmartSigns in the area.