Vodafone raises it Profile
(M2 Presswire; 05/07/98)
Vodafone Retail has opened the first of its new high profile stores at one
of the country's most prominent retail locations, Oxford Street in Central
London. Building on the design of its existing 240 shops throughout the
country, the Oxford Street Vodafone Retail shop offers customers a new concept
in mobile phone shopping, incorporating a number of new features including
Vodafone Retail's new touch screen information unit.
Located opposite Bond Street Tube station, at 350 Oxford Street, the new
shop is part of Vodafone Retail's London expansion programme. As they walk in
to the modern beech wood floored shop, customers are greeted by a prominent
'Welcome to Vodafone' sign and decorated in the Vodafone Retail blue, the store
also has new individual product cabinets and panels displayed at eye level for
easy viewing. The Talkeasy on-line credit checking and connection systems have
also been built in to the counter and a new International coverage section
within the store features a world-wide map which enables customers to easily
check coverage in over 80 countries abroad where they can use their Vodafone.
Customers are drawn to the 'Don't Just Stand There, Touch Me' sign above the
new Vodafone Retail 'interactive' kiosk. Currently being trialled, the new
information unit enables customers to use a touch screen to browse through the
phones and accessories available in the shop, establish the best service and
tariff to suit their needs and check the Vodafone mobile phone coverage where
they anticipate using their phone.
Helen Keays, Marketing Director of Vodafone Retail, commented: "This is the
first store we have opened on Oxford Street and is part of our ongoing
expansion programme in Central London. The Oxford Street shop is a more
exciting and interesting place for customers to shop. The store layout makes it
easier for customers to find what they want and be served as efficiently as
For local London businesses, the new shop operates a specialist Business
Solutions section, offering comprehensive communications packages tailored to
their needs and expert advice on the use of mobile data. This can enable, for
example, sending and receiving faxes, e-mails and accessing of office files.
All new customers can walk out of the Oxford Street store with a phone
already connected and can also benefit from the Vodafone Complete Freedom
Guarantee. This ensures that customers can not only return to any Vodafone
Retail shop for a free tariff health check or transfer if necessary, but as a
demonstration of Vodafone Retail's confidence in the service it provides,
customers also have the opportunity to terminate their contract free of charge,
at any time.
Voted 'Service Provider of the Year' at the prestigious 1998 Mobile News
Awards, Vodafone Retail is the UK's largest specialist mobile phone retailer
with over 240 wholly owned mobile phone shops throughout the UK serving the
needs of the consumer and small business market.
CONTACT: Corinne Norris/Michelle Burgess, Vodafone Group Press Office Tel:
+44 (0)7000 5001 00
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