Canteen Announces New Branded Partnerships; Addition of
Restaurant Brands Expected To Bring Vending To A New Dimension
(Business Wire; 06/18/98)
CHARLOTTE, N.C.--(BUSINESS WIRE)--June 18, 1998--Canteen Vending Services
announced an exciting new program this morning that is expected to set the gold
standard in the vending industry. The company has entered into exclusive
partnerships with famous restaurant brands which will be available only in
Canteen's fresh food kiosks. Hardee's, Rally's and Blimpie Subs are the first
three brands of a series to be announced in the program.
The announcement comes after an extensive evaluation of the needs of the
vending customer and as part of the re-launch of Canteen Vending Services.
"Over the last three years we have been listening closely to our customers
through customer surveys, focus groups and a specially designed client
communications program known as Canteen Connect. The results have provided
invaluable insight into achieving our mission of being the most customer-
focused company in the world. The branded partnerships are the culmination of
what we have learned from our customers," says Anthony J. Gagliardi, president,
Canteen Vending Services.
"In test markets, consumer response to the restaurant brands was high -
sales were up 20% -- showing that once consumers knew their favorite brands
were available via vending, the return rate to the vending area increased
significantly," he continued.
FRESHNESS PLUS TASTE
The authentic Southern taste of Hardee's signature made-from-scratch
Buttermilk Biscuits filled with country ham, sausage, chicken or steak, as well
as the mouth-watering 1/4lb. Cheeseburger, Double Cheeseburger, Grilled or
Breaded Chicken Sandwich and BBQ Pork Rib Sandwich will be available this
summer in Canteen fresh food kiosk locations west of the Mississippi. Founded
in 1961 in South Carolina, Hardee's quality and Southern hospitality have
helped it grow to be the fourth largest quick-service restaurant chain,
operating in 3,100 restaurants.
Rally's brings its reputation for quality delicious foods at reasonable
prices to Canteen Vending locations primarily east of the Mississippi.
Selections will include Rally's delicious 1/4lb. Double Cheeseburger, Grilled
or Breaded Chicken Sandwich and BBQ Pork Rib Sandwich. Established in 1985,
Rally's built its reputation on the strength of its hamburger items. Today,
Rally's operates 470 restaurants in 19 states.
FRESH TO YOU FROM BLIMPIE
The Blimpie partnership represents the first freshly-made restaurant brand
to be offered in vending. Canteen has the exclusive rights to produce and
market Blimpie Sub sandwiches in vending channels. The initial varieties
offered include the signature Blimpie Best Sub, a Tuna Salad Sub, Ham and Swiss
Cheese Sub, Roast Beef Sub, and a Turkey Sub. All sandwiches will include
separate packages of fresh shredded lettuce and sliced tomato, as well as
condiments or Blimpie Brand Sub Dressing.
In order to ensure the freshest, highest quality sandwich possible in the
ground-breaking program, all Blimpie varieties will be made fresh daily in our
own Culinary Centers.
The Blimpie partnership is part of the entire FRESH TO YOU concept
designed to emphasize fresh food selections prepared to exact Canteen
specifications. "The entire FRESH TO YOU program is one of the most exciting
elements in Culinary Center food production to be introduced at Canteen. It
involves not only the FRESH TO YOU restaurant brands but also includes FRESH TO
YOU Chef's Select and FRESH TO YOU Chef's Classics," says Gagliardi.
The FRESH TO YOU program, which is exclusive to Canteen, focuses on new
specifications for the company including ingredients, packaging, retail labels,
and service guarantees. The brand program, as well as the new menus, will be
implemented under the guidance of Paul Ladoceur, Canteen's new executive chef.
The announcement of the following brand partnerships and the FRESH TO YOU
program is the first announcement regarding the Canteen's mission to re-launch
the company and lead the industry with its exclusive program. Canteen has
scheduled a four-day gala event in early September to unveil new products,
technology, and a transformation of the "traditional vending machine" into food
Canteen Vending Services is the world's largest vending company employing
8,000 people in over 15,000 accounts, and with 30 franchise operations. Canteen
Vending Services is an operating company of Compass Group North America.