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Wednesday September 16 1:35 PM EDT Campbell To Sell Hot Soup In Malls, Airports

Campbell To Sell Hot Soup In Malls, Airports

CAMDEN, N.J. (Reuters) - Campbell Soup Co. (CPB - news) says you can leave the can opener at home.

The soup giant said Wednesday it will launch a new unit to sell hot soup and its other food products to hungry customers in shopping malls, fast-food chains and airports.

Camden, N.J.-based Campbell, the world's largest maker of canned soup, said it will sell its soup, V8 vegetable juice and Pepperidge Farm cookies in quick-service restaurants, convenience stores, university dining halls and free-standing kiosks.

The company already has free-standing units at Dartmouth College and Columbia University, and, starting in November, Campbell's Soup will be on the menu in Long John Silver's restaurants. Called Campbell Away From Home, the new division will include Campbell's U.S. and international food service businesses and the recently acquired Stockpot business of premium refrigerated soups.

Campbell Soup accounts for about 75 percent of all condensed soup sold in the United States and more than 50 percent of the ready-to-eat soup market, according to Hoover's Company Profiles.

Craig Rydin, currently president of Campbell's Godiva Chocolatier, will head the new division as of Oct.

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