HERTZ BEGINS NATIONWIDE ROLL-OUT OF ENHANCED COMPUTERIZED DRIVING DIRECTIONS
(PR Newswire; 09/14/98)
PARK RIDGE, N.J., Sept. 14 /PRNewswire/ -- The Hertz Corporation (NYSE: HRZ),
the world's largest car rental company, announces the roll-out of its Enhanced
Computerized Driving Directions to 16 major airports nationwide. With the
incorporation of new technology, this new generation of Hertz Computerized
Driving Directions allows customers to obtain point-to-point directions to
virtually any street address within a geographical area. Currently available at
Atlanta, San Francisco, Orlando, Newark, Los Angeles, Miami, Chicago O'Hare
and Midway, Washington National and Dulles, Philadelphia, Boston, Denver,
Baltimore, and Houston International and Hobby airports, the system will be
rolled out to more than 50 Hertz US airport and downtown locations by year end.
In 1984, Hertz was the first car rental company to develop and introduce
Computerized Driving Directions. Customers manually scrolled through an index
of predetermined destinations and keyed the number corresponding to the desired
route into the Computerized Driving Directions unit. Customers would then
receive a print-out of the directions.
In 1988, Hertz expanded its Computerized Driving Directions, incorporating the
predetermined destinations and route numbers into a kiosk system. Customers
typed the desired route number on a numeric keypad, directions would then print-
In 1993, touch-screen technology was incorporated into the units. The easy-to-
use, self-service application provided directions from the Hertz location to a
Today, Hertz' Enhanced Computerized Driving Directions offer customers point-to-
point directions from any origin to any destination within a prescribed area.
Using touch-screen technology and an application that runs on Microsoft(R)
Windows(R), the system includes video-mapping and an administrative tool that
allows Hertz management to edit directions and points of interest as needed.
Available at Hertz counter areas, the Enhanced Computerized Driving Directions
have an expanded database, allowing customers to obtain easy-to-read directions
between any two points or addresses. Complementing the printed directions, the
new technology includes a video map display that highlights and flashes the
selected route plotting the origin and destination points.
Prior to roll-out of this new generation, customers were only able to obtain
directions from a Hertz location to a number of preset points of interest.
"Today, with emerging technology, Hertz remains the leader in providing renters
with Computerized Driving Directions," commented Brian J. Kennedy, Executive
Vice President, Marketing and Sales for The Hertz Corporation. "With our
enhanced system, customers are now able to map their entire trip."
The enhanced system also maintains many popular features of the former system --
user friendly, touch-screen technology; turn-by-turn, street level directions
with time and distance; and a print-out of the directions, available in
The new database allows customers to enter their own origin, whether a street
address, intersection, or one of thousands of points of interest. Points of
interest are broken down by category, including businesses, hotels,
attractions, restaurants, cities, hospitals, intersections, and transportation
facilities. Subcategories include automated teller machines (ATMs), banks,
convention centers, grocery stores, entertainment venues, golf courses,
museums, recreation areas, shops, sporting venues, train stations, and
The terminal's touch-screen, virtual keyboard allows customers to type in
addresses without using a mouse or traditional keyboard while a scroll feature
provides ease in selecting various points of interest.
"In developing this enhanced version, we decided to create a customized
application that combines state-of-the-art technology with a human interface,
enabling each location to update and edit its database as needed," continued
Kennedy. "With this unique combination, we are able to add new points of
interest and make instantaneous changes to the database, providing up-to-date
directions to and from thousands of points, ranging from office complexes to
tourist attractions. This service is unsurpassed by any other car rental
Computerized Driving Directions are available in six languages: English,
French, German, Italian, Japanese, and Spanish; and are free of charge to all
A longtime leader in offering advanced directional technology, Hertz' Enhanced
Computerized Driving Directions complement the more than 8000 NeverLost(R) on-
board navigational systems already used by Hertz' customers in more than 35
Hertz operates a fleet of more than 500,000 vehicles from approximately 5,500
locations in over 140 countries worldwide. SOURCE The Hertz Corporation