Blockbuster Teams With Philips For DVD Movie, Player Rentals In 500 Stores
(DVD Report; 09/14/98)
Sep. 14, 1998 (DVD REPORT, Vol. 3, No. 29 via COMTEX) -- Six months after the
rumors first broke (DVD Report, March 5), Blockbuster Video confirmed last week
that it had inked a deal under which Philips Consumer Electronics will supply
DVD players for rental kiosks in at least 500 of Blockbuster's 4000 U.S. video
rental stores.
Each of the 500 stores will have about 350 DVD titles for rent and 150 for
sale, along with eight players for rent. Prices will vary among markets, but
won't be more than $15 for the DVD player, with prices and policies for DVD-
Video movies set to coincide with those for videotapes. The cities pegged for
the DVD program include Chicago, IL, Dallas, TX, Los Angeles, CA, New York, NY,
Philadelphia, PA, Salinas/Monterey, CA, Washington D.C., San Francisco, CA, and
Richmond, VA. Hardware is already installed in stores in the San Francisco and
Richmond markets, with the remaining kiosks and software set to be in stores by
October. Depending on initial success, Blockbuster said the program may be
deployed to as many as 1,000 stores by the end of the year.
Blockbuster had no comment regarding an earlier agreement (announced at the
1997 CES) between Blockbuster and Sony regarding DVD player kiosks in 50
locations.
Sony Launches Its Own Rental Initiatives
Sony, however, announced a DVD rental program of its own last week. In
conjunction with online DVD sales/rental store NetFlix.com, Sony is offering up
to five free DVD titles to customers buying a Sony DVD-Video player from
October 1 through January 31, 1999. In addition, NetFlix customers who enroll
in Sony's Club DVD will receive special offers and promotions as well as a
special Sony newsletter. For the non-wired world, Sony's teaming up with
Columbia TriStar Home Video and Warner Home Video to offer 10 free DVD rentals
through participating local retailers to consumers buying a Sony DVD player in
eight different markets: Boston, Chicago, Los Angeles, Miami, New York City,
Philadelphia, San Francisco, and Seattle. In announcing the programs, Sony
cited the recent figures from a Yankelovich Partners study commissioned by the
Video Software Dealers Association indicating that 66 percent of potential DVD
buyers are interested in DVD rentals.
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