Newsbits


Ameritech plans kiosks at Sears sites

Customers can buy cellular service, pagers at 11 stores

By Rene Wisely / The Detroit News


   DEARBORN -- Communicating just got easier at several Metro Detroit malls.
    Ameritech Communications will open kiosks in 11 Sears, Roebuck and Co. stores in Michigan to make purchasing wireless communications products and services more simple and convenient.
    "Our customers told us that they want ease and convenience when shopping," said Walt Catlow, president of Ameritech Cellular and Paging. "Partnering with a reputable retailer like Sears is an example of how we are continually working to meet the needs of our customers.
    "This agreement is significant because it means that we are now offering customers convenient opportunities to purchase a variety of goods and services under one roof."
    Sears customers may now purchase cellular service, pagers and even call-waiting for their homes at these kiosks.
    Art Fornier, manager of channel initiatives for Ameritech Cellular and Paging, said the company had previously tried the store-within-store concept with a computer company but that eventually went out of business.
    "Sears was looking for an expert in our field and we were looking for a retailing expert, so it worked out well," Fornier said.
    Trained Ameritech employees will staff and service the kiosks at the Sears stores in Westland Center, Genesee Valley Center in Flint, Summit Place in Waterford, Lincoln Park, Briarwood in Ann Arbor, Macomb Mall in Roseville, Livonia Mall, Oakland Mall in Troy, Fairlane Town Center in Dearborn, Lakeside Mall in Sterling Heights and Twelve Oaks in Novi.
    The Michigan locations are among 64 kiosks in Sears stores throughout the Midwest.

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T: +44 (0)1672 511 094
F: +44 (0)1672 511 078
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