Major Financial Institutions Profit From Macromedia's Online Learning System
CREDIT SUISSE, Canada Trust, KeyCorp, and Omega Performance Select
Pathware 3 - Attain Essentials for Employee Training
SAN FRANCISCO, Sept. 24 /PRNewswire/ -- The Interactive Learning Division
of Macromedia, Inc. (Nasdaq: MACR - news) today announced that Pathware(TM)
3 - Attain Enterprise Learning System Essentials(TM), has been selected by
several major banks for technology-based training development and management.
The banks use the Attain Essentials to deliver learning content to employees
around the world, and track and report on training results. An integrated
component of Macromedia's recently announced Attain Enterprise Learning
System(TM), the Attain Essentials is an open, scalable management system for
planning, delivering and reporting results for mission-critical learning
Major global banks that have recently implemented the Attain Essentials
include CREDIT SUISSE, Canada Trust, and KeyCorp. Taking advantage of the
flexible content delivery mechanisms with the Attain Essentials, some banks
use the Web to deliver training courses to employees while others have set up
physical kiosks or learning centers where employees can train at their own
``The Attain Essentials is rapidly becoming the number one enterprise-wide
learning management system in the financial services industry,'' said Ian
Richmond, president of the Interactive Learning Division at Macromedia. ``One
reason is that the banking industry is in the midst of a period of dramatic
transformation. By enabling banks to train their employees more effectively,
the Attain Essentials increases their ability to deliver greater productivity,
enhanced levels of customer service and higher profits.''
By 1999, CREDIT SUISSE, one of Switzerland's largest banks, plans to make
Attain Essentials online training available to all of its 12,500 Swiss
employees at their desktops. CREDIT SUISSE will deliver training content via
CD-ROMs, local and wide area networks, and its corporate intranet. Its
curriculum includes several structured multilevel job-specific courses with
prerequisites and tests as well as three large libraries of training content
for unstructured access. A single central database will track all training
results throughout the entire corporation.
``Our vision at CREDIT SUISSE is to put our training material at our
employees' fingertips so they can use it easily and frequently,'' said Leopold
Kause, project manager for training technologies, CREDIT SUISSE. ``The Attain
Essentials improves the quality of our training programs with a one-click
solution that provides employees and their managers with a complete overview
of all training material and structured courses. This interface dramatically
reduces the amount of time needed to search for courses and discuss which ones
are most appropriate for the employee. The instant overview of the training
and test scores also helps to assure a certain level of knowledge and quality
within the staff.''
Canada Trust and KeyCorp
Canada Trust and KeyCorp of Ohio have implemented the Attain Enterprise
Learning System as part of the Learning Environment and Reporting Network
(LEARN) from Omega Performance, Inc., a leading developer of training
materials for financial institutions. Canada Trust has made Attain training
accessible to more than 10,000 employees, with multimedia learning
workstations in 450 Canada Trust branches throughout North America. Each
workstation contains a Microsoft Windows 95 multimedia computer specially
configured to offer training services.
Lesa Evans, Performance Development manager at Key said that, ``Key
recently completed initial deployment of LEARN in 250 locations. Full
implementation of the training will continue into 1998. While we are still in
the early stages of deployment, already our managers can see the benefits of
having information about training immediately available on-line in their
``The Attain Essentials is extremely easy for our customers to use,'' said
David Lasner, executive vice president of product development, Omega
Performance. ``It provides a consistent interface through which employees can
access courses, materials, and the invisible infrastructure that guides them
through specific curriculums. And the fact that the Attain Essentials works
with any ODBC-compliant database allows our customers to make training a
bigger part of their entire business decision process.''
The Benefits of Online Training for Banks
Although every organization customizes the Attain Essentials to suit their
specific business model, companies in the financial services industry using
the management system all share some common benefits:
Helps Comply with Government Regulations -- The Attain Essentials allows
financial institutions to measure and report on the effectiveness of their
employee training to meet certain government regulations. With the management
system, banks can easily demonstrate that they have complied with specific
regulations. For example, a bank can use the Attain Essentials to distribute
a written regulatory update and then conduct comprehensive results tracking
and reporting to verify that all appropriate personnel have read the update.
Manages Large Number of Students -- Many banks plan to train thousands of
employees using the Attain Essentials. It simplifies training management by
storing students' results in a single enterprise database, regardless of
authoring tools or delivery options. The Attain Essentials feature set also
includes student administration, multiple language support, automatic student
enrollment, and integrated email. Content can be delivered on LANs/WANs,
local hard drives, CD-ROMs, and the Internet/intranets.
Manages Multiple Courses -- Several banks provide employees with dozens of
different online courses. The Attain Essentials is designed to support
complex learning environments with features that include course
administration, curriculum and scoring management, and comprehensive tracking
and reporting of results. Tracking of results also helps companies link
business performance to training programs for return on investment (ROI)
Reduces Training Costs -- Macromedia's Attain Essentials saves banks money
by delivering training online, which allows employees to train whenever and
wherever it is most convenient and cost-effective for them. The Attain
Essentials also allows banks to limit access to courses that employees are not
required to take. Because banks typically pay employees for their learning
time, this saves dollars from being wasted on unnecessary training.
Provides Flexible Content Authoring -- Banks typically use a combination
of internally developed content, off-the-shelf content, and third party
content. With the Attain Essentials, training content can be developed in
virtually any authoring environment, including Macromedia Authorware(R)
Attain, Director(R), and Dreamweaver(TM) Attain, as well as ToolBook II,
IconAuthor, Quest, Visual Basic, HTML, and Java. Both Aviation Industry CBT
Committee (AICC) -- compliant content and legacy non-AICC compliant content
can be integrated easily. AICC is the leading open standard for technology-
based learning systems in production in the world today.
Based on Industry Standards -- The Attain Essentials delivers content and
tracks training results using the latest version of the AICC standard -- the
only open standard for technology-based learning systems in production in the
For more information on Pathware 3 - Attain Enterprise Learning System
Essentials, visit the Web site at www.macromedia.com/learning.
About Omega Performance
Omega Performance is a training and consulting company that generates
business results for financial service institutions by enhancing sales
performance and service effectiveness. Over the past 22 years, Omega has
earned a reputation as an innovator in the industry, in terms of learning
design, interactive technology, and results-based methodologies. Omega's
interactive multimedia simulations have received more awards for design
excellence than any firm in the industry. Omega's Results First! methodology,
which employs a unique blend of new management practices, results coaching,
and interactive simulations, has proven to repeatedly generate bottom line
returns for Omega's clients.
Macromedia's mission is to add life to the Web. By providing its
award-winning Web Publishing, Web Traffic, and Web Learning solutions to web
designers, consumers, and the enterprise, Macromedia is delivering a
completely new generation of Internet tools and technologies designed to
transform the Web experience. Headquartered in San Francisco, Macromedia has
more than 550 employees worldwide and is available on the Internet at
http://www.macromedia.com. Macromedia also hosts one of the most engaging
entertainment sites on the web at http://www.shockrave.com.
NOTE: Attain, Attain Enterprise Learning System, Attain Enterprise
Learning System Essentials, Authorware, Dreamweaver and Pathware are
trademarks or registered trademarks of Macromedia, Inc., as indicated.
Other company names, brand names and product names may be trademarks or
registered trademarks of others.
Newsbit furnished by:
A: NetShift Software Ltd.
A: Hughenden Yard, Marlborough, Wilts,SN8 1LT, UK
T: +44 (0)1672 511 094
F: +44 (0)1672 511 078
Thanks Tim and Anna!