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America Gets Connected As MindSpring's World Wide Web Wagon Tours Across the CountryAward-Winning ISP Supports Boys & Girls Clubs of America's Technology InitiativeATLANTA--(BUSINESS WIRE)--Sept. 24, 1998--MindSpring Enterprises, Inc. (NASDAQ:MSPG - news) today announced the national debut of the ``MindSpring Coast to Coast Connection Tour,'' a five-month, multi-city mobile tour to introduce its award-winning Internet service directly to consumers. The centerpiece of the Tour will be the MindSpring World Wide Web Wagon, with graphics designed by Peter Max. During the tour, MindSpring will raise community awareness and financial support for the technology initiative of Boys & Girls Clubs of America. ``Our Coast to Coast Connection Tour is a natural extension of MindSpring's Core Values and Beliefs. We are committed to being compassionate, courteous and friendly - that's how we're viewing our relationship with Boys and Girls Clubs of America and every person we meet along the trail,'' said Charles Brewer, CEO, MindSpring Enterprises. ``It's all about providing a positive, first-hand, online experience, personal instruction from friendly experts, connections for Boys & Girls Clubs, and new ways to keep people connected.'' Bringing the Internet to Communities The tour will teach visitors how to connect with people, places, and news around the world using the power of the Internet. Visitors can send virtual postcards to friends and family, which will automatically register them to win two roundtrip business class tickets to Latin America, Central America or Europe from Delta Air Lines; a Dell multimedia computer; a 3Com 56k modem or free MindSpring Internet service. ``We are on the road to show Americans how they can stay connected to people and places in exciting new ways,'' said Bob McNamara, Chief Web Wagoneer. ``MindSpring is known for its reliable and friendly service, and we're spreading the word by greeting people in their hometowns. It's what we call connecting with our customers, and it's what we do best.'' MindSpring's corporate mission includes being a force for good in its communities and the tour will help connect Boys & Girls Clubs of America to the Internet by making a donation for every new customer who signs up through the World Wide Web Wagon. MindSpring will hold events at Boys & Girls Clubs where kids, volunteers, and parents can learn about the Internet and enter drawings to win free Internet service for their local clubs. ``Access to the vast resources available on the Internet will enable our Club members to remain competitive in tomorrow's workplace,'' said Kurt Aschermann, B&GCA senior vice president. ``We are excited to partner with MindSpring to build support for our Clubs nationwide and generate funds for our national technology initiative.'' Coming to a City Near You Decorated with eye-popping graphics from world-renowned artist Peter Max and slated to travel the country from September 1998 through February 1999, the MindSpring World Wide Web Wagon is a 36-foot Airstream Land Yacht loaded with Internet-connected computer kiosks to allow consumers to surf the Web. The MindSpring crew will provide Web tours, answer questions, distribute free gifts, and conduct contests. Tour stops will include festivals, parades, sports events, museums, and schools.
The nationwide tour will kick off in Atlanta at the MindSpring
Family Reunion on September 24th. Cities on the tour include:
Atlanta, Georgia New York, New York
Boston, Massachusetts Philadelphia, Pennsylvania
Dallas, Texas Phoenix, Arizona
Houston, Texas Raleigh/Durham, North Carolina
Huntsville, Alabama San Francisco, California
Los Angeles, California Seattle, Washington
Miami, Florida Washington, DC
Nashville, Tennessee
Following the Tour From Your Desktop Visit the Coast to Coast Connection Tour site by clicking on the Web Wagon on the MindSpring home page (http://www.mindspring.net/). The site features the tour schedule, Web Wagon photos, a daily journal from the crew, discussion boards, and links to the Web sites of tour sponsors. Tour sponsors include 3Com Corporation (http://www.3com.com/), American Power Conversion Corporation (Nasdaq:APCC - news; http://www.apcc.com/), Dell Computer Corporation (Nasdaq:DELL - news; http://www.dell.com/), Delta Air Lines (http://www.delta-air.com/) and Hewlett-Packard Company (NYSE:HWP - news; http://www.hewlettpackard.com/). The site also provides a link to Boys & Girls Clubs of America's home page at http://www.bgca.org/. About Peter Max Peter Max is one of America's most famous contemporary artists. His vibrant, expressionistic paintings are on exhibit in hundreds of museums and galleries worldwide. Max has been designated as official artist for four Super Bowls, five Grammy Award shows, The U.S. Open, The World Cup soccer games, the 50th Anniversary of the United Nations, and other events too numerous to mention. Peter Max became an American pop hero in the late 1960s when his Cosmic Surrealist art captured the imagination of an entire generation; he had become to the art world what the Beatles were to music. Having painted for five U.S. presidents and his yearly tradition of painting the Statue of Liberty, Max has earned the reputation as ``America's painter laureate.'' Max's fascination with digital technology and the world of the Internet is now inspiring him to become the cyber artist of the new millennium. About Boys & Girls Clubs of America Boys & Girls Clubs of America comprises a national network of more than 2,000 neighborhood-based facilities annually serving some 2.8 million young people, primarily from disadvantaged circumstances. Boys & Girls Clubs provide character development programs on a daily basis for children 6 - 18 years old, conducted by a full-time professional staff. Key programs emphasize educational achievement, career exploration, drug and alcohol avoidance, health and fitness, gang and violence prevention, cultural enrichment, leadership development and community service. More information is available at B&GCA's Web site, www.bgca.org, or call the BGCA info line, 1-800-854-CLUB. About MindSpring MindSpring Enterprises, Inc. is a leading Internet service provider focused on delivering outstanding service and support to its customers. By following its Core Values and Beliefs, MindSpring is committed to doing an exceptional job of serving its customers, its employees, its owners and its community. MindSpring's dial-up subscribers can browse the World Wide Web, send electronic mail, participate in informative online chats and access over 20,000 newsgroups. MindSpring offers local Internet service in more than 375 locations throughout the United States. MindSpring also provides Web design services and is a leading provider of Web Hosting services and domain registrations. Smart Money called MindSpring ``The Better Option'' to AOL in February 1998. Upside Magazine said MindSpring ``understands the value of service, community and brand in the cold world of the Net,'' in its February 1998 analysis of the top 150 technology companies in the United States. MindSpring was given Home Office Computing's ``Best Buy'' for Web Hosting in its April 1998 issue. In November 1997, MindSpring earned CNET: The Computer Network's ``Buy It'' recommendation as the best value national ISP. Ranking ISPs in December 1997, PC World named MindSpring the ISP with the best Customer Support, noting MindSpring ``gives its users the moon.'' To learn more about MindSpring and its services, visit the web site at www.mindspring.com or call 800/719-4332. Contact: MindSpring Enterprises, Atlanta
Ed Hansen, 404/287-0893
[email protected]
or
Boys & Girls Clubs of America
Andrea Johnson, 404/815-5740
[email protected]
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