Company Press Release
Circuit City Deploys Citrix MetaFrame with Microsoft Terminal Server for Large-Scale In-Store Kiosk Initiative
Leading Electronics Retailer Installs MetaFrame and Terminal Server in Over 500 Stores Nationwide
FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Sept. 30, 1998 --
Citrix(R) Systems, Inc. (Nasdaq:CTXS - news) today announced that
Circuit City Stores, Inc., the nation's largest retailer of brand-name
consumer electronics and appliances, has deployed MetaFrame(tm)
server-based software and Microsoft Windows NT 4.0, Terminal Server
Edition to support the company's ``Computer Build-to-Order Stations''
kiosk initiative. Circuit City has deployed MetaFrame and Terminal
Server to more than 500 stores nationwide, a significant installation
that illustrates widespread corporate acceptance of server-based
computing. The MetaFrame/Terminal Server solution reduces total cost
by centralizing software installations, updates and maintenance on the
kiosk servers, and providing support for heterogeneous computing
Circuit City is deploying MetaFrame and Terminal Server to enable
implementation of its Computer Stations, which are being introduced at
its retail stores nationwide. The sales-assisted touch-screen kiosks
offer customers a fast, simple way to build personal computers from
name-brand computer manufacturers, giving them literally millions of
configuration options at competitive prices.
``Server-based computing has enabled Circuit City to move to the
next level of customer service and establish a very competitive
position in the retail electronics market,'' said Dennis Bowman, senior
vice president and chief information officer for Circuit City. ``By
solving the support and cost issues, MetaFrame and Terminal Server
allowed us to successfully launch this crucial business initiative.''
``Circuit City's kiosk installation, which is one of the largest
MetaFrame deployments to date, demonstrates the flexibility of our
server-based computing architecture in supporting new types of
information appliances,'' said Steve Adams, vice president of marketing
for Citrix. ``MetaFrame will allow Circuit City to improve its
competitive position by offering customers a new way to order
computers. At the same time, MetaFrame is keeping down the cost of
this project with server-based management of its non-POS enterprise
applications and support for existing hardware.''
To maximize return on investment for the new MetaFrame servers,
Circuit City plans to migrate additional applications to them, making
each kiosk server the major processor in each store for non-POS
applications. Because Circuit City employees use a variety of clients,
including older Windows-based PCs and UNIX workstations, MetaFrame's
support for heterogeneous clients is essential to this migration.
Bowman also expects to realize cost savings from MetaFrame's
centralized management and rapid application deployment.
Citrix MetaFrame server-based computing software is transforming
the way organizations deploy, manage and access business applications
across the extended enterprise -- regardless of client hardware,
operating platform, network connection or available bandwidth --
providing improved application manageability, access, performance and
security. MetaFrame software works in conjunction with Microsoft
Windows NT Server 4.0, Terminal Server Edition to deliver a
comprehensive server-based computing solution for the entire
enterprise - including support for heterogeneous computing
environments, enterprise-scale management and seamless desktop
Founded in 1989, Citrix Systems, Inc. is a leader in system
software for server-based computing. The WinFrame(R) and MetaFrame(tm)
product lines and Independent Computing Architecture (ICA(R))
technology are marketed through a worldwide business alliance of
value-added resellers, system integrators, OEM licensees and industry
associates. Citrix is based in Fort Lauderdale, Fla., and is traded on
the Nasdaq National Market under the symbol CTXS. For more
information, please visit the Citrix Web site at:
Forward-looking statements in this release are made pursuant to
the safe harbor provisions of Section 21E of the Securities Exchange
Act of 1934. Investors are cautioned that statements in this press
release which are not strictly historical statements, including,
without limitation, statements regarding current or future financial
performance, management's plans and objectives for future operations,
product plans and performance, management's assessment of market
factors, as well as statements regarding the strategy and plans of the
company and its strategic partners, constitute forward-looking
statements which involve risks and uncertainties, including, without
limitation, risks associated with the company's reliance upon its
strategic relationships with
Microsoft and other strategic partners, dependence upon
broad-based acceptance of the company's ICA protocol, management of
growth, the possibility of undetected software errors, and dependence
on proprietary technology, as well as risks of downturns in economic
conditions generally, and in the software industry specifically, and
risks associated with competition and competitive pricing pressures.
For a more detailed description of the risk factors associated with
the company, please refer to the company's Annual Report or Form 10-K
for the year ended December 31, 1997 and the Quarterly Report or Form
10-Q for the quarter ended June 30, 1998, on file with the Securities
and Exchange Commission.
The Citrix(R) logo, WinFrame(R) and ICA(R) are registered
trademarks of Citrix Systems, Inc. MultiWin(tm) and MetaFrame(tm) are
trademark of Citrix Systems, Inc. for which there is a pending
application for registration in the U.S. Patent and Trademark Office.
IBM is a trademark of IBM Corporation. All other trademarks and
registered trademarks are property of their respective owners.
Citrix Systems, Inc.
Deepa Swamy, 954/267-2346
The Weber Group, Inc.
Laureen McGowan, 617/520-7087
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Thanks Tim and Anna!