Newsbits


Company Press Release

SOURCE: ObjectSoft Corporation

Coming to a Video Store Near You!

ObjectSoft Corporation and Plaza Entertainment Unveil New FastTake Video Kiosk at East Coast Video Show

ATLANTIC CITY, N.J., Oct. 7 /PRNewswire/ -- ObjectSoft Corporation (Nasdaq: OSFT - news; owner-developer) and Plaza Entertainment (exclusive sales agent) unveiled the new FastTake(TM) interactive video kiosk at the East Coast Video Show today.

FastTake is designed as a retail selling tool which provides consumers with the information required to make purchasing and rental decisions as well as transactions. For retailers, FastTake creates an affordable way to move inventory without an increase in workforce.

Using an attractive touch-screen, consumers can access a database that searches a retailer's inventory by title, actor, director, rating or genre. Additionally, if a selected video is out of stock, FastTake will suggest an alternative and if idle for 30 seconds, an ``Attract Loop'' of the ``top 20'' trailers will play on screen.

Enclosed inside a futuristic-like housing and surrounded by shelving and signage, FastTake comes equipped with a number of features which can be seen in detail on the FastTake website at http://www.fasttake.com. In addition to its powerful database, FastTake has the ability to offer reviews, provide plot summaries and hold up to 500 movie trailers.

Software for FastTake allows for more advanced features including daily updates of the database, cross promotion between studio and retailer, advertising opportunities, multiple rental promotion, point-of-purchase promotion and demographic targeting.

``A concept that the market has long been looking for is now a reality,'' said David E. Y. Sarna, CEO of ObjectSoft Corporation. ``FastTake is an easy and entertaining way for consumers to make a purchasing or rental decision, and can increase revenue for store owners and franchisees.''

``ObjectSoft's technology and our customer base are a perfect fit,'' said Eric Parkinson, CEO of Plaza Entertainment. ``We are aiming to provide a management solution with this new product that the market has been asking for.''

IBM will be providing installation and field service for FastTake throughout the United States. ``With IBM Global Services, FastTake customers can be assured of industry leading implementation and on-going maintenance services to support this exciting new technology,'' said Jack Bevans, Offering Executive, IBM Support Services.

About ObjectSoft

Founded in 1990, ObjectSoft Corporation provides information and services through public access kiosks. The Company's products, SmartStreet and SmartSign kiosks enable organizations to interact with the general public in high density pedestrian traffic areas. ObjectSoft is a publicly held company listed on Nasdaq. For more information on ObjectSoft, visit their website at http://www.objectsoftcorp.com.

This press release contains certain forward-looking statements concerning ObjectSoft which are subject to a number of known and unknown risks that could cause actual results, performance and achievements to differ materially from those described or implied in the forward-looking statements. Among such risks are those discussed in the Company's Registration Statement on Form SB-2 and its Quarterly Report on Form 10-QSB and include, but are not limited to, limited operating history, recent establishment of new business divisions, dependence on new and untested product, risks related to technological factors and potential manufacturing difficulties.

Newsbit furnished by:


A: NetShift Software Ltd.
A: Hughenden Yard, Marlborough, Wilts,SN8 1LT, UK
T: +44 (0)1672 511 094
F: +44 (0)1672 511 078
E: Tim@netshift.com
E: Anna@netshift.com
W: www.netshift.com

Thanks Tim and Anna!


Thanks Kinetic!

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