Newsbits


Tuesday October 20, 3:00 pm Eastern Time

Company Press Release

SOURCE: AIM Technologies, Inc.

AIM Technologies, Inc. to Present at Southwest Venture Capital Conference in Dallas on October 20

Interactive Kiosk Network Generates Valuable Information on Sports and Entertainment Consumers

AUSTIN, Texas, Oct. 20 /PRNewswire/ -- Tim Keyes, President of AIM Technologies, Inc. will present at The Southwest Venture Capital Conference in Dallas on Tuesday, October 20. This opportunity allows Mr. Keyes a forum to present AIM to the venture capital community and describe its plans for aggressive expansion. After the presentation, the AIM management team will be hosting interested investors in Suite #502 of the Westin Galleria.

AIM Technologies, Inc. (512-305-0155, www.AIMTech.net) was founded in December 1996 to collect consumer demographic information from the sports and entertainment industries and profit from its use. AIM collects this information directly from the attendees of sports and entertainment events (e.g. sports fans and movie theater patrons) using an interactive customer loyalty program marketed under the name FanCard(TM).

FanCard is similar to a frequent flier program in that it rewards frequent purchasing behavior while building a database of consumers. The FanCard program consists of software developed by AIM that is deployed on an interactive kiosk network located in participating venues. Event attendees sign up for a membership card by filling out an enrollment form that provides over 80 fields of demographic information. Once enrolled, members swipe their card at a kiosk during each visit to the venue and collect points toward rewards such as free tickets and autographed merchandise.

AIM licenses the FanCard software to event owners (e.g. professional athletic teams and movie theater chains) while retaining the rights to information gathered on program membership. AIM's revenues are generated through the sale of in-depth market research and providing the eyeballs of FanCard members to third party organizations via AIM's kiosks and its web site. At each kiosk session, the FanCard software allows AIM to sell the opportunity to conduct market research, display targeted interactive advertising, and print product coupons based on the demographic information of each member. Customers of these opportunities have included: Anheuser-Busch, Bank of America and McDonald's.

The FanCard program has been deployed for the Oakland A's and the AA- affiliate of the New York Yankees, providing nearly 50,000 members in the first year. AIM also has agreements with the San Antonio Spurs of the NBA and the Austin Ice Bats of minor league hockey for their 1998-1999 seasons.

For more information contact Tim Keyes at 512-305-0156 or [email protected].

Newsbit furnished by:


A: NetShift Software Ltd.
A: Hughenden Yard, Marlborough, Wilts,SN8 1LT, UK
T: +44 (0)1672 511 094
F: +44 (0)1672 511 078
E: [email protected]
W: www.netshift.com

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