Tuesday October 27, 9:01 am Eastern Time
Company Press Release
DataCard Unveils New Line of Self-service Card Issuance Kiosks at Cartes `98
PARIS--(BUSINESS WIRE)--Oct. 27, 1998--The consumer-retailer
relationship took a dramatic leap forward today when DataCard
Corporation introduced its new line of self-service card issuance
kiosks at Cartes '98 in Paris.
The company's new self-service kiosks will provide consumers with
a convenient way to acquire financial cards, enroll in loyalty
programs and access a variety of other card-based services offered by
retailers, banks and other consumer-based enterprises.
``Consumers will be able to walk into a store or a bank, apply for
a credit card, receive it and begin using it immediately,'' said Keith
Clayton, vice president, self-service solutions group for DataCard's
financial company. ``The same holds true for loyalty programs. Instead
of filling out forms and standing in line, consumers can apply for
acceptance and receive cards instantly.''
``This benefits both the consumer and the retailer or bank.
Consumers enjoy new levels of convenience, privacy and choice_and they
get their cards immediately,'' Clayton said. ``Retailers and banks
attract new customers and give consumers instant purchasing power
while they're in the store or bank.''
Clayton said a variety of large, consumer-based enterprises are
working with DataCard to explore the benefits of self-service kiosks.
``Banks and retailers in Europe, South America and North America
are looking for innovative ways to attract consumers and increase
revenues,'' Clayton said. ``Our self-service kiosks provide them with
the consumer-driven breakthrough they've been searching for.''
While DataCard plans to develop customized solutions for each
retailer or bank, a typical kiosk is roughly the size of an automated
teller machine (ATM). It features interactive touch-screen controls,
full-motion video capabilities and a built-in card personalization
system. Consumers will use the interactive controls to navigate a
financial or loyalty program, complete an application and receive a
``From a consumer perspective, our kiosks are engaging, intuitive
and fun to use,'' Clayton said. ``From the retailer's or bank's point of
view, our kiosks are extremely secure and cost-effective. In fact,
while the key benefits revolve around consumer relationships, the
money an enterprise saves in card issuance alone can justify the
investment it makes in a self-service strategy.''
``DataCard is exploring self-service kiosk opportunities with a
number of solutions providers who serve the retail and financial
markets,'' Clayton said. ``By teaming with other industry leaders, we
believe we will be able to greatly expand our portfolio and bring a
wide range of breakthrough solutions that enhance the
DataCard Corporation, a privately held company based in
Minneapolis, Minn., provides customers around the world with fully
integrated solutions for a variety of financial, identification and
healthcare applications. In addition to turnkey solutions, the company
offers complete lines of card personalization systems, digital photo
ID systems, photo ID printers and transaction systems.
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