Newsbits


Objectsoft's FastTake Video Kiosk is Coming Soon to a Video Store Near You; Retailer Interest in New Product is Promising


06:15 a.m. Nov 05, 1998 Eastern

HACKENSACK, N.J., Nov. 5 /PRNewswire/ -- Just one month after its introduction at the East Coast Video Show, demand for ObjectSoft's (Nasdaq: OSFT) FastTake video kiosk is growing rapidly and the exciting new retailing aide will be coming soon to video stores, especially in Connecticut, New Jersey, Alabama and Massachusetts, ObjectSoft CEO David E.Y. Sarna and Plaza Entertainment CEO Eric Parkinson announced today.

In a market estimated to include over 65,000 locations renting and selling videos in the United States, retailers in the Northeast have placed orders for ten FastTake Kiosks, valued at $120,000 as of October 30, Sarna and Parkinson reported.

Developed by ObjectSoft Corp. of Hackensack, and marketed by Plaza Entertainment, the FastTake video kiosk is housed in a futuristic module that includes shelving and signage. FastTake has the ability to offer up to 500 movie trailers reviews, plot summaries an attractive touch-screen draws consumers to use a database that can search a retailer's listings by title, actor, director, rating or genre. Additionally, the patent-pending software can allow for periodic updates to the database, cross promotion between studio and retailer, advertising opportunities, multiple rental promotion, point-of-purchase promotion and demographic targeting.

"People almost always go for the new releases," said John Killian, Owner of Video Studio in Pittsfield, MA. "If what they are looking for is not in, FastTake has the ability to direct them to something they may not have thought of, therefore, rejuvenating rentals for older titles."

"On a Saturday night, when the store is full of customers, it can be difficult to attend to everyone," said Darlene Burlingame, Proprietor of Entertainment Zone in Uncasville, CT. "FastTake offers a comprehensive and attractive alternative for customers to get information about what we have on the shelves."

"We are extremely pleased with the way FastTake has been received by the market," said Sarna. "Retailers have seen how FastTake makes an entertaining way for consumers to make a purchasing or rental decision, and thus, increasing their bottom line."

"When we came to ObjectSoft with this idea, we knew it would be a hit," said Parkinson. "We were aiming to provide a management solution that the market has been asking for and we have succeeded."

"Like their previous SmartSign, the FastTake kiosk is not only an impressive product, but an excellent idea," said Robert McDowell, Vice President for Enterprise Computing for Microsoft Corporation (Nasdaq: MSFT). "It's an excellent use of the new Visual Studio 6.0 development system and makes extensive use of the Visual InterDev(TM) Web development system, ActiveX(R) technologies, Windows NT(R) NetShow(TM) Services 3.0, Microsoft Message Queue Server, and SMTP.

About ObjectSoft

Founded in 1990, ObjectSoft Corporation provides information and services through public access kiosks. The Company's products, SmartStreet and SmartSign kiosks enable organizations to interact with the general public in high density pedestrian traffic areas. ObjectSoft is a publicly held company listed on Nasdaq. For more information on ObjectSoft, visit their website at http://www.objectsoftcorp.com.

This press release contains certain forward-looking statements concerning ObjectSoft which are subject to a number of known and unknown risks that could cause actual results, performance and achievements to differ materially from those described or implied in the forward-looking statements. Among such risks are those discussed in the Company's Registration Statement on Form SB-2 and its Quarterly Report on Form 10-QSB and include, but are not limited to, limited operating history, recent establishment of new business divisions, dependence on new and untested product, risks related to technological factors and potential manufacturing difficulties. SOURCE ObjectSoft Corporation


Copyright 1998, PR Newswire



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A: NetShift Software Ltd.
A: Hughenden Yard, Marlborough, Wilts,SN8 1LT, UK
T: +44 (0)1672 511 094
F: +44 (0)1672 511 078
E: Anna@netshift.com
W: www.netshift.com

Thanks Anna!


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