Newsbits


National Cinema Network Selects CyberStar Service to Deliver In-Theater Media; Selection Marks a First for the Cinema Advertising Industry


10:00 a.m. Nov 09, 1998 Eastern

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Nov. 9, 1998--CyberStar, L.P., a provider of broadband IP-multicast solutions created and managed by Loral Space & Communications (NYSE:LOR), today announced that National Cinema Network (NCN), the nation's premier in-theater marketing company, has selected CyberStar to implement new technology that will deliver in-theater media to its nationwide cinema network.

CyberStar's commercial service will use Loral Skynet-operated satellites for video and data delivery. The service is affordably priced and enables users to reliably transfer large data, audio and video files that have been expensive or cumbersome to send using traditional methods of transport. Content can be sent directly to a Windows NT(TM) based server, lowering telecommunications costs.

"CyberStar's digital broadcast/multicast technology will enable NCN to facilitate more rapid and dynamic updates of entertainment and advertising media, and set the stage for future in-theater applications," said Shawn Whitcomb, Vice President of Information Services at NCN.

"CyberStar is ideal for organizations, such as NCN, which either have multiple geographically dispersed or remote locations, large mobile workforces, or the need to routinely deliver large data files to numerous locations simultaneously," said Chris Dittmer, CyberStar's Vice President of Worldwide Marketing and Business Development.

CyberStar is designed to provide a wide variety of affordable applications and content, using satellites to deliver information at up to 27 Mbps to multiple locations simultaneously. Because the system is based on open standards, including Internet Protocol (IP), digital video broadcasting (DVB), hypertext markup language and MPEG-2, the CyberStar Service integrates seamlessly with a customer's existing network infrastructure to deliver multiple forms of electronic information to a variety of networked devices, including PCs, interactive kiosks, set-top boxes or remote terminals.

    CyberStar is designed to enable companies to: 

--   Create high-bandwidth intranets, extranets and virtual private
     networks

--   Conduct electronic commerce

--   Create customized channels for the delivery of broadband
     multimedia information

--   Provide interactive corporate training and distance learning

--   Deliver software updates on demand and automatically to multiple
     users

About National Cinema Network

National Cinema Network, based in Kansas City, Mo., is the nation's premier cinema advertising company, representing more than 9,900 movie screens in the nation's finest theaters. Established in 1985, NCN provides pre-feature fun for moviegoers and effective media, such as Pre-Show Countdown(TM), Promo-Spot(TM), On-Screen Entertainment(TM), Movie Times(R), and Movie Tunes(R) to reach desirable consumers nationwide. For more information about NCN, call 1-800-SCREEN-1, or visit NCN's web site at www.NCNinc.com.

About CyberStar

CyberStar, based in Mountain View, Calif., was created and is managed by Loral Space & Communications Ltd. Alcatel, based in Paris, France is a limited partner in CyberStar. CyberStar is a provider of broadband IP-multicast solutions for business environments. IP-multicast protocols form the foundation for exciting new services such as virtual multicast networks, software distribution, push-based services, Internet broadcasts, distance learning and video services. CyberStar services support high bandwidth IP-multicast solutions for intranets, extranets and virtual private networks via a Loral-operated satellite. These services enable businesses to deliver value-added services though their own customized multicast channels. CyberStar is a charter member of the IP Multicast Initiative. Information about CyberStar can be found on the World Wide Web at http://www.cyberstar.com.

About Loral

Loral Space & Communications (NYSE:LOR) is a high technology company that primariMy concentrates on satellite manufact 3/4


Copyright 1998, Business Wire



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