Elo TouchSystems is First Touch Technology Company to Develop Alliance
Program with Software Developers
March 15, 1999
Elos Program Promotes Touch-based Software Applications
Elo TouchSystems, Inc., the leader in touch technology and a
wholly-owned subsidiary of Raychem Corporation (NYSE:RYC), has launched
the first alliance program between a touch technology company and the
worlds leading independent software vendors (ISVs) who have designed
their GUI for touch. The TouchReady program will allow Elo not only to
create added value for ISVs, but also to directly serve Elo customers
seeking software designed for touch applications by providing them with
a directory of pre-qualified software developers ready to offer them a
solution. Use of the TouchReady symbol further promotes the use of
touch-enhanced applications worldwide and increases awareness of the
full breadth of touch software available today.
Since the programs inception in November 1998, more than fifteen ISVs
have been certified with the TouchReady symbol, including Intellution,
ECR Software and NetShift Software. Applications range from
industrial process and machine control, through multimedia kiosks, to
retail and hospitality point-of-sale (POS).
We welcome the opportunity to become a partner in Elos TouchReady
program, says Marlene Arnold, marketing programs manager for
Intellution. A natural synergy already exists between our process
control software applications and Elos presence in this marketplace.
Our FIX line of products have a user interface designed for use with
touch input, so joining the program and promoting FIX as TouchReady is
the next logical step for both of us.
The TouchReady partner program was developed as part of Elos
continuing commitment to create new touch resources for our
customers, says Matthew Bleeker, channel marketing manager for Elo
TouchSystems. Adding ISVs like Intellution to the TouchReady
program opens fresh channels of opportunity for Elo and its partners,
and expands the marketplace for both our products.
Software developers who qualify for the TouchReady program receive
full marketing support from Elo, including use of the Elo logo and
TouchReady symbol. Elos TouchReady partners will also benefit from
participation in promotional and advertising opportunities, such as
trade shows, and gain access to Elos industry-leading application
engineers, as well as other Elo resources like Channel Connection, a
section of Elos Web site reserved for its partners. Joining Elos
TouchReady program is the best way for ISVs to identify for the
end-user that their application is designed for touch input, todays
fastest-growing interface technology, says Bleeker.
Based on its current success in North America, Elo plans to launch the
TouchReady program into Europe in Summer 1999.
For more information on Elos TouchReady program, other partner
programs, and Elos products and services, contact Elo TouchSystems at
800-ELO-TOUCH (800-356-8682) or visit Elos Web site at
www.elotouch.com. Direct electronic mail inquiries to
Elo TouchSystems, Inc., the leader in touch technology, develops,
manufactures and markets a complete line of touch products that
simplify the interface between people and computers. Founded in 1971,
the company is based in Fremont, California, with offices worldwide.
Elo TouchSystems is a wholly-owned subsidiary of Raychem Corporation
(NYSE:RYC). For more information on Elos products and services, call
1-800-ELOTOUCH (1-800-356-8682) or visit Elos Web site at
TouchReady is a registered trademark of Elo TouchSystems, Inc. Other
products and companies referred to herein are trademarks or registered
trademarks of their respective companies or mark holders.
Public Relations Manager
Tel: (800) 557-1458 x4671
Tel: (510) 739-4671
Fax: (510) 739-4657
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