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Polo Ralph Lauren to Open Fifth Polo Jeans Co. Freestanding Store in
South Miami, Florida

NEW YORK, April 6 /PRNewswire/ -- Polo Ralph Lauren (NYSE: RL) has announced the opening of a
Polo Jeans Co. store in South Miami's Shops at Sunset Place on Tuesday, April 13. 

The 5,900 square foot, loft-inspired environment will house the complete line of Polo Jeans Co. collections
and accessories for men and women. The interior has a modern youth oriented feeling where customers
can sit and watch the latest music video displayed on monitors throughout the store or access the latest
Polo Jeans Product news on state-of-the-art interactive kiosks designed exclusively for Polo Jeans Co. 

The Spring '99 Collection is far from basic. Each piece has an edge, a street-sharp attitude. Modern. Pure
American spirit. Ralph Lauren's mark is unmistakable. The collections are inspired by such themes as
American landscape, South Pacific and Safari, Surplus and Beach -- with stonewashed linen chinos,
sun-bleached herringbone twills, lightweight corduroy cargo shorts, and airy tops. 

Polo Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle
products in four categories: Apparel, Home, Accessories and Fragrances. For 30 years, Polo's reputation
and distinctive image have been consistently developed across an expanding number of products, brands,
and international markets. The Company's brand names, which include "Polo," "Polo by Ralph Lauren,"
"Polo Sport," "Ralph Lauren," "RALPH," "Lauren," "Polo Jeans Company," and "Chaps," among others,
constitute one of the world's most recognized families of consumer brands. 

Contact: Irina Woelfle, Public Relations, of Polo Ralph Lauren, 212-318-7115,
lwoelfle@poloralphlauren.com 

SOURCE Polo Ralph Lauren 

/CONTACT: Irina Woelfle, Public Relations of Polo Ralph Lauren, 
212-318-7115, lwoelfle@poloralphlauren.com/ 



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