Access Technology Taps Spruce DVDMaestro To Deliver DVD-Based Safety Kiosk For Aearo and Home Depot
Story Filed: Wednesday, July 14, 1999 11:18 AM EST
SAN JOSE, Calif., Jul 14, 1999 (BUSINESS WIRE via COMTEX) --
AccessTechnology, an Indianapolis-based interactive media developer, is
using Spruce Technologies' DVDMaestro(tm), the world's leading Windows
NT-based authoring system, to deliver a sophisticated interactive kiosk
system for a joint project between Home Depot and Aearo Corporation.
The kiosks are being installed in Home Depot's new Village Hardware
Stores, which are beginning operations in July 1999, to market Aearo's
AOSafety personal protective equipment.
"When we needed a DVD authoring system to start this project about
three months ago, we took a good look at what was available. With
important clients like Aearo and Home Depot on the line, we needed a
solid system that we could work with right out of the box," said Mark
Gamache, Vice President of Access Technology. "As it turned out, the
decision was easy. While plenty of manufacturers promised a lot of
features, Spruce's DVDMaestro was the only shipping product that
combined the key authoring tools with a good, friendly interface. The
choice was clearly the right one, because here we are threemonths later
and the first systems are installed and our clients are quite happy."
The project called for Access to create an informative kiosk that would
integrate into the AOSafety product display space within the Home Depot
Village Hardware stores. The interactive kiosk provides consumers with
a choice of either directly accessing information about specific
products, or learning what safety product is appropriate to a
particular project by responding to a series of questions.
"The kiosk allows us to present our safety products in a way that is
both informative and entertaining," explained Jim Gray, Director,
Marketing Services of Aearo Corporation. "The technology engages
customers in selecting appropriate safety gear and helps raise
awareness of these important -- but often overlooked -- products."
Interactivity and flexibility were only part of the equation behind
Access Technology's decision to use DVD. Access Technology proposed the
DVD kiosk over a traditional PC laptop-based design because DVD offered
the potential for significantly lowering the cost of distribution.
According to Gamache, a touch screen DVD system can be created for
under $2,000 (U.S.). A comparable laptop-driven kiosk would cost nearly
twice as much and can't deliver the consistent long-term service of the
DVD solution. Even using industrial-grade DVD players delivers a
substantially lower cost per unit. DVDalso promised a higher level of
"DVDMaestro made building the kiosk system very easy. We particularly
appreciated the extensive preview system designed into DVDMaestro. We
were able to put elements together, set up the navigation controls and
then see how the project looked up to that point. DVDMaestro let us
make changes on the fly so we could continuously revise the project
until we were satisfied withthe results," says Gamache.
The Access Technology production facility digitally connects DVDMaestro
with the company's digital beta tape decks, DAT systems, voice-over
equipment and video editing systems for seamless, high-quality
composition of projects.
Further information about Access Technology is available at
About Spruce Technologies, Inc.
Spruce Technologies develops and markets DVD authoring software and
MPEG encoders for the corporate, new media, and entertainment markets.
Based in San Jose, California, Spruce combines the best Silicon Valley
software expertise with extensive DVD, MPEG and video postproduction
For more information, contact Spruce at 408/861-2200. Additional
information about Spruce is also available on the World Wide Web at:
Note to Editors: Spruce Technologies, Inc., Spruce, DVDMaestro,
DVDStation, MPEGXpress and ACXpress are trademarks of Spruce
Technologies, Inc. Other company and product names are trademarks of
their respective owners and may be registered in certain jurisdictions.
Copyright (C) 1999 Business Wire.
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