GenesisIntermedia.com and Crown American Announce Expansion Of The CENTERLINQ Network in Four Pennsylvania Malls
STUDIO CITY, Calif., Aug. 4 /PRNewswire/ -- Genesis Intermedia, Inc., a subsidiary of GenesisIntermedia.com, Inc. (Nasdaq: GENI; PCX: GNS; Frankfurt: GIA) together with Crown American Realty Trust (NYSE: CWN - news), today announced the expansion of Genesis's CENTERLINQ network in four Pennsylvania malls. Installation is scheduled for this fall. The malls include: Lycoming Mall in Williamsport, Nittany Mall in State College, Viewmont Mall in Scranton, and Wyoming Valley Mall in Wilkes-Barre. The CENTERLINQ system is currently installed in Crown American's Logan Valley Mall in Altoona, Pa.
The CENTERLINQ kiosks provide a window to the Internet via a touch screen computer terminal, which can be installed in almost any location, such as shopping malls, grocery stores, schools and city halls. The terminals provide consumers with direct access to specific Internet sites and to marketing messages that are delivered in an interactive format and targeted to consumers with a specific demographic profile. The kiosks also provide information regarding the preferences and interests of the consumers who utilize them, which is designed to enable businesses to more successfully target consumers likely to purchase their products and services in the future.
``We are pleased to expand into the Crown American portfolio of properties,'' said Sam Elkholy, Executive Vice President, Technology for Genesis Intermedia, Inc. ``The Crown American malls in Pennsylvania will represent the latest in new technologies, where shoppers can access mall and local information, participate in promotions, access coupons and special offers, along with participation in a rewarding frequent shopper program.''
``CENTERLINQ has proven to be a successful partner in our drive to enhance the shopping experience for our customers,'' said Tom Stephenson, Executive Vice President of Asset Management for Crown American. ``We are extremely pleased to partner with Genesis Intermedia to expand their CENTERLINQ network into additional Crown American malls. The system of interactive kiosks has been a favorite with our shoppers and gives us a competitive edge in our ability to communicate directly with our shoppers.''
Crown American Realty Trust (NYSE: CWN - news), a real estate investment trust (REIT), through various affiliates and subsidiaries owns, acquires, operates and develops regional shopping malls in Pennsylvania, Maryland, West Virginia, Virginia, New Jersey, Tennessee, North Carolina and Georgia. The current portfolio includes 27 regional shopping malls and 16 million square feet of gross leaseable area.
The CENTERLINQ system is installed in several select malls throughout the continental United States with an aggressive long-term expansion system planned.
CENTERLINQ is a leader in public Internet access portals and has been recognized by industry leaders, such as Microsoft®, who awarded the Company with their Retail Application Development (``RAD'') Award for Internet and Kiosks. The Microsoft RAD Award recognizes application developers who make the best use of Microsoft technology to provide tangible business benefits to their customers.
GenesisIntermedia.com markets, advertises and sells its own products and those of clients utilizing conventional media and interactive multimedia technologies, including the Internet, interactive kiosks through Genesis' CENTERLINQ Network, CD-ROMs and DVDs.
This document contains certain forward-looking statements that are subject to risks and uncertainties. Forward-looking statements include that information relating to CENTERLINQ anticipated capabilities, the anticipated implementation of CENTERLINQ and future plans for marketing and implementation, as well as other forward-looking statements that may be contained elsewhere in the press release. For such statements, GenesisIntermedia claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. Actual events or results may differ materially from those discussed in forward-looking statements as a result of various factors, including software and hardware defects, implementation difficulties and other factors discussed in Genesis's Registration Statement on Form SB-2 filed with the Securities and Exchange Commission.
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