Newsbit

HOUSTON--(BUSINESS WIRE)--Aug. 5, 1999--Houston-based Intermallamerica.com (http://www.intermallamerica.com) today announced the signing of a strategic alliance and joint venture agreement with Internet Kiosk, Ltd., an Israeli-based Internet business consulting company specializing in the implementation of e-commerce solutions for Israeli retail merchants.

The agreement, Intermallamerica.com's fourth major alliance with a European or Middle Eastern company since June, appoints Internet Kiosk as Intermallamerica.com's exclusive strategic partner in Israel. Under terms of the agreement, Internet Kiosk will recruit Israeli businesses seeking to export products or provide services to U.S. consumers to affiliate with Intermallamerica.com's online shopping malls. Additionally, Internet Kiosk has been granted a right of first refusal for exclusive representation of Intermallamerica.com in Hong Kong, Singapore, Taiwan, China, Indonesia and Australia.

Internet Kiosk acts as a business consultant for the Israeli Export Institute, the United Kibbutz Industry Association and many other public and private organizations. El Ad retained Internet Kiosk to consult on a web development project sponsored by the French government for the cosmetics industry. Additionally, Intermallamerica.com has been invited to present its global e-commerce solutions to Israeli merchants at one of Internet Kiosk's seminars in Israel in November.

Products and services offered by Israeli merchants will be featured in Intermallamerica.com's International Marketplace. The online International Marketplace, which is projected to be operational in the third quarter of this year, will be devoted exclusively to international merchants who export products or provide services to North American consumers.

``Our agreements with Internet Kiosk represent a tremendous step forward in establishing Intermallamerica.com's global e-commerce footprint,'' said Cheryl D. Austin, president of Intermallamerica.com. ``In addition to opening access to products and services offered from or in the Holy Land, Internet Kiosk's wide ranging sphere of influence holds the promise of facilitating our penetration into Asia and Australia,'' she said.

Over the last two months, Intermallamerica.com (http://www.intermallamerica.com) also announced the signing of several other strategic partnership agreements. These agreements were with: EXE, S.r.l., a Barletta, Italy-based Internet commerce provider involved in the international marketing and sale of fashion textiles related to trademarks exclusively granted by the Vatican Library Collection; Madrid-based CARSA, who will help Intermallamerica.com establish an online multilingual shopping site in its International Marketplace catering to Spanish-based merchants; and UK-based Edinburgh Multimedia, which will offer its award-winning educational and entertainment CD-ROM products in and recruit European-based businesses for the International Marketplace.

Intermallamerica.com's shopping site is in the top one percent of the most popular and heavily trafficked sites on the World Wide Web. It is currently home to more than 160 leading merchants in the U.S. and abroad, including such highly recognizable companies as BarnesandNoble.com, Avon, CBS Sportsline, Omaha Steaks, Autoweb, Hickory Farms and Sharperimage.com.

For more information or to meet with Cheryl Austin, please contact Theresa Rasmussen of Merger Communications Inc. at 713/267-2328.


Contact:
     Merger Communications Inc., Houston

     Theresa Rasmussen, 713/267-2328




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