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Rocky Mountain Multimedia, Inc.
SANTA ANA, Calif. -- In this day and age, even the mall directory has gone high-tech.
MainPlace mall in Santa Ana has installed six interactive Centerlinq kiosks in high-traffic areas of the mall.
Centerlinq, of Van Nuys, said the kiosks will help the mall better understand shoppers and their interests.
Kiosk users can get store directions and sale information, print coupons and check out Internet sites featuring the latest movies or music.
Shoppers also can use the kiosks to sign up for a rewards program that gives them a chance to win prizes by collecting points when they shop.
``Over 250 people have signed up in the first week,'' said Chris Miglino, Centerlinq's vice president of business development.
Centerlinq officials said the interactive system cost about $150,000 to install.
MainPlace and Centerlinq have also put 20 new televisions, which feature music videos, movie trailers and trivia, in the food court.
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