Best Buy Launches New & Improved Configure To Order Station
MINNEAPOLIS, Sept. 3 /PRNewswire/ -- Best Buy's (NYSE: BBY - news) Configure to Order (CTO) computer stations now offer more choices with the addition of Hewlett Packard computers. Compaq models have been available since September 1998. This addition offers more selection and convenience, making the top name brand PCs available for customized orders.
``Bringing Hewlett Packard into our Configure to Order program is a great move for Best Buy and an even greater benefit for our customers,'' said Scott Bauhofer, Vice President -- Merchandising. ``The increased selection will allow people more control over the computer buying process and give them the exact computer package they desire.''
``HP is committed to providing customers with exactly the PC they want, how they want to purchase it,'' said Gilles Bouchard, America's business manager for HP's Home Products Division. ``By extending our retail program, we increase consumer PC choices, allowing customers to design the system that best suits their unique computing needs, budget requirements and personal style.''
Best Buy features an ``Interactive PC Workshop,'' an interactive kiosk, in all of its 333 retail locations. The station is designed so customers can select their computer package by brand, price or specific PC requirements. In addition, customers may complete a survey that will recommend computers to fit their needs. Products can be shipped directly to the customer's home, business or to their local Best Buy store.
CTO is also available with Best Buy's new PC and Internet service packages. Customers who choose to sign up for three years with Prodigy Internet Complete can save $400 instantly off any customized PC , or choose a one or two year option for $100, or $250 off instantly.
Minneapolis-based Best Buy Co., Inc. is the nation's largest volume specialty retailer of consumer electronics, personal computers, entertainment software and appliances. The Company operates 333 retail locations in 36 states, and offers CDs and DVD movies online at http://www.bestbuy.com
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