MicroTouch Extends Its Leadership in High-Durability Markets With Advanced Flat-Panel Touchscreens That Simplify OEM Integration
METHUEN, Mass.--(BUSINESS WIRE)--Sept. 14, 1999--Extending its leadership in high-durability touchscreen markets, MicroTouch Systems, Inc. (NASDAQ:MTSI - news) today introduced the industry's widest array of flat-panel touchscreens.
Based on advanced touch technologies, the new Profile Series flat-panel touchscreens make it easier and more cost-efficient for original equipment manufacturers (OEMs) and MicroTouch Monitor Alliance Partners to integrate them into flat-panel displays. These new touchscreens, ranging in size from 6.4 inches to 42 inches, provide as much as 23 percent more viewing area than competitive touchscreens, as well as enhanced clarity and light transmission.
MicroTouch's introduction of the new Profile touchscreens coincides with a growing trend in several vertical markets. OEMs increasingly are using slim-format, touch-enabled liquid crystal displays (LCDs) in casino and counter-top amusement games, self-service kiosks, ATMs, industrial and military control systems, and other devices designed for public-access and harsh-environment applications. MicroTouch unveiled the new Profile Series touchscreens today at the World Gaming Congress & Expo in Las Vegas, Nev.
Features and Benefits
The newly developed touch technologies used in Profile Series touchscreens provide several innovative features and benefits important to OEMs and monitor suppliers. They include:
The new Profile Series touchscreens are based exclusively on
MicroTouch's industry-leading ClearTek 3000 capacitive touch
technology, which provides superior durability against scratches and
abrasions. This unique, virtually scratch-proof feature benefits OEMs
by providing a dramatic increase in endurance, performance, and
liquids, grease, and other contaminants, making them attractive to manufacturers of public-access devices, and enormously popular in gaming. About 90 percent of all touch-enabled gaming machines in operation around the world use MicroTouch capacitive touchscreens.
Gaming industry expert Randy Fromm, the technical editor of Play Meter Magazine and a contributing editor to several leading trade publications, wrote in a recent technical review of a ClearTek 3000 flat-panel display: ``This new touchscreen LCD monitor from MicroTouch represents the future of display and touchscreen technology. It's literally a `plug 'n' play' solution to integrating both display and user interface into a wide variety of products including public kiosks, wall-mounted digital jukeboxes and the next generation of countertop games with as small a footprint as you can imagine.''
International Game Technology (NYSE:IGT - news), a world leader in the design, development and manufacture of microprocessor-based slot machines, video gaming machines and software systems, uses ClearTek 3000 in its touch-enabled products. ``Gaming is a very competitive industry, so as we strive to outpace other gaming machine manufacturers, we rely on MicroTouch to deliver leading-edge technology that we can design into our innovative games for continued customer satisfaction and player excitement,'' said Rich Newton, Electronic Supplier Manager at IGT.
Princeton Graphic Systems, Inc., a leading manufacturer of computer and high-definition displays and a MicroTouch Monitor Alliance Partner, recently selected ClearTek touchscreens for its newest monitors. ``MicroTouch touchscreens are easier to integrate and the new True AR provides outstanding optics,'' said Tom Paterniti, vice president of product marketing at Princeton. ``Combined with Princeton's quality, performance, and features, we are able to provide our customers with a first-quality touchscreen solution suitable for any environment.''
This announcement marks another major step in the company's business strategy for 1999 and beyond. ``We are fulfilling several important goals,'' said Wes Davis, MicroTouch president and CEO. ``Most importantly, we are adding extraordinary value to our ClearTek product line. This demonstrates our commitment to continuous improvement of our core products, and is a direct result of increased investments in development of our proprietary capacitive technology in the last two years.
``We are also strengthening our global leadership in markets where touchscreen durability, reliability, and optical quality are essential attributes. In addition, we are capitalizing on the industry trend toward flat-panel displays, and extending our competitive advantage in ways that will be difficult for other touchscreen suppliers to match,'' Davis said.
MicroTouch will begin shipping the new Profile Series flat-panel touchscreens in limited quantities during the fourth quarter, with volume shipments scheduled for the first quarter in 2000. Samples are available now.
MicroTouch Systems, Inc., is the world's leading manufacturer of computer touchscreen display products incorporating the two most popular touch technologies -- analog capacitive and resistive membrane -- which the company applies in a variety of products, and markets under the ClearTek and TouchTek brand names. With its headquarters and ISO 9001-certified manufacturing plant in Methuen, Mass., MicroTouch also maintains manufacturing facilities in Texas, the United Kingdom, Japan, Taiwan, and Australia, along with sales offices and distributors in more than 50 countries. MicroTouch also operates TouchStore.com, an Internet-based electronic commerce site devoted exclusively to the sale of touchscreen monitors and related products. Founded in 1982, MicroTouch reported sales of $144.4 million in 1998. The company's Web site is www.microtouch.com/info
MicroTouch Systems, Inc. Edward F. Clough, 978/659-9120 email@example.com
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