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Kiosk Information Systems Partners With MindSearch To Develop Interactive, Consumer Survey Kiosks
BROOMFIELD, Colo. – Kiosk Information Systems (KIS) recently announced its contract with Texas-based MindSearch, a leading developer of marketing research systems, to design and manufacture interactive, multi-media kiosks to conduct polling and collect consumer opinions for various companies’ market research needs. Currently located in high-traffic shopping malls in Atlanta, Chicago, Dallas, Los Angeles, Miami, Philadelphia and St. Louis, MindSearch kiosks will expand to up to eight additional mall sites by summer 2002.
KIS designed a completely new custom kiosk configuration to enhance MindSearch’s consumer interaction concept. The configuration consists of two bronze and blue, C-shaped units with two survey stations each and an attendant station in the middle. Respondents answer survey questions via touch screen monitors that are linked to units with sound and coupon-generation capabilities. The attendant station, which contains a built-in monitor and computer terminal to download survey information, features MindSearch’s logo and a lighted display area for consumer incentive prizes. A survey administrator is present within the attendant station during mall hours to answer questions, assist participants, and oversee technical systems and the survey process. Moving message displays above the kiosk stations function to attract potential respondents from all directions.
“By working with KIS, MindSearch has been able to implement user-friendly, engaging kiosks that attract individuals of varying backgrounds to take a MindSearch survey,” said Warren Wilkinson, president and CEO of MindSearch. “The kiosks also offer audio and interactive graphics and video to involve consumers and enhance their kiosk survey experience.”
Rick Malone, president of KIS, enjoyed working through the design challenges inherent in a kiosk project like the one presented to KIS by MindSearch. “This project required us to configure a design that would persuade mall shoppers to approach the four-station kiosk system and complete an interactive poll. The completed unit is physically appealing and also offers privacy and ease of use to survey participants.”
Founded in 1993, KIS is the established leader in the design and manufacturing of indoor and outdoor kiosks, public Internet stations and other electronic self-service informational terminals. Recognized as one of the fastest growing companies in the United States, KIS' revenue growth of 2,048% over the last eight years has earned the company a place on the Inc. 500 list and on both the Colorado Fast 50 and the nation's Technology Fast 500 by Deloitte & Touche. KIS has provided innovative kiosks for a who's who of corporate clients including McDonalds, Citibank, IBM, Disney, Borders, Mercedes Benz and Conoco, as well as numerous government agencies and universities. Having produced thousands of kiosks for over 600 different applications, including human resources, interactive and transactional retail, and security applications, KIS has the most in-depth experience and expertise in the kiosk industry. Contact KIS at 303-466-5471 or www.kis-kiosk.com for more information on its complete line of kiosks and contract manufacturing capabilities.
Texas-based MindSearch, one of the leading developers of market research systems, has created multi-media kiosk applications that collect consumer opinions and conduct polling at sites offering diverse demographic and psychographic profiles. With interactive, real-time technology, MindSearch provides timely consumer insight results based on a company’s market research needs. With some of the fastest technology in the marketing research industry, MindSearch has a network of sites in seven metropolitan areas across the United States, giving them the ability to conduct local, regional and nationally representative research for companies. For more information about MindSearch,click here.