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News Release

KIOSKS FROM LGC ASSOCIATES CHOSEN FOR

WAITROSE KIOSK PILOT

LGC Associates, the UKs leading kiosk design firm, has developed a dual-monitor touch screen-based kiosk used in UK-based Waitrose supermarkets and its party and event catering ordering system. Devised in conjunction with JKD, Waitroses multimedia supplier, LGC Associates was chosen as it proved to have extensive know-how and design experience in retail kiosk environments.

On trial at its Salisbury, Wiltshire, UK superstore, the kiosk, which allows two customers to use the system at once, is already proving a success. As more people become familiar with in-store kiosks appearing in many retail environments, inquisitive shoppers are often attracted to the presence of a new kiosk and have become comfortable using these systems.

Incorporating the results of its feasibility study, compliance with CE, European Health and Safety regulations and Disability use, LGC Associates produced the bespoke kiosk to meet the retailers colour scheme, physical specifications and product usability features. Account customers simply touch the screen and browse through the intuitive, menu-driven interface making selections as they would using the existing book-based system. Once the customer is finished making their selection, the kiosks integrated laser printer outputs a printed record of the order. On this three month trial kiosk, the data is retrieved via Waitroses standard ordering system, although it is expected to integrate this information more fully into a central, automated order processing facility when the kiosks roll out nation-wide.

Peter Cameron, JKDs Director commented: "For us, choosing a kiosk supplier proved to be an eye opener. LGCs team stood out from the rest with their extensive practical experience and industry knowledge which I believe resulted in a superior kiosk solution."

Mark Price, Marketing Director at Waitrose said: "Initial customer reaction has been encouraging and this exercise is opening up possibilities for further development of the kiosks. I was encouraged how the teams at JKD and LGC Associates worked well to develop an effective kiosk solution."

In more than a decade of experience with major projects LGC Associates have established a position at the forefront of kiosk design and development in Europe. Working in partnership with computer hardware companies, software developers, systems integrators and multimedia users, LGC Associates provide custom design kiosks or standard products to suit specific audiences and locations. LGC are approved kiosk developers and suppliers to many leading companies throughout Europe.

For more information, please contact: LGC Associates Ltd, Ramsden Grange, Hambledon Road, Godalming, Surrey, GU7 1XQ, UK. Tel: +44 (0)1483 860846, Fax: +44 (0)1483 860848. E-mail: info@lgc-kiosk.co.uk Web Site: http://www.lgc-kiosk.co.uk

Press information: Neil Marshall, Marshall Jennings PR Ltd., Wyvols Court, Swallowfield, Reading, Berkshire. RG7 1WY, UK. Telephone: +44 (0)118 988 0288. Fax: +44 (0)118 9880388 E-mail: neil.marshall@mjpr.com Web Site: http://www.mjpr.com

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PUBLICITY & DESIGN SERVICES 
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MJPR 
Wyvols Court 
Swallowfield 
Reading 
Berkshire 
RG7 1WY 
UK 
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Tel: +44 (0)118 988 0288 
Fax: +44 (0)118 988 0388 
E-mail: info@mjpr.com 
http://www.mjpr.com 
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