For more information contact:
716-424-4300 x. 2255
For Immediate Release
MICROTOUCH'S FACTURA KIOSKS DIVISION WINS
FROST & SULLIVAN AWARD
METHUEN, Mass (May 19, 1999) - The Factura Kiosks Division of MicroTouch Systems Inc. (NASDAQ: MTSI) today announced it has won the 1999 Market Engineering Competitive Strategy Award from market research firm, Frost & Sullivan. Factura won the award for exhibiting, "excellent understanding of the competitive marketplace by demonstrating the benefits of competitive benchmarking and competitive monitoring of their product."
As a leading market research and consulting group, Frost & Sullivan's mission is to help clients become more market-focused by providing critical market measurements and information. Frost & Sullivan helps clients become fully aware of their market position relative to the competition, the current technologies, and their customers.
"We spend considerable energy on our competitive strategy," said Greg Swistak, president of Factura Kiosks. "We know we have a superior product and want to make sure we are attracting and informing all potential and existing customers. Receiving an award from Frost & Sullivan, a company whose job it is to understand all other venders in the market, is wonderful recognition of a job well done."
Frost & Sullivan analysts said, "MicroTouch System's line of touchscreens combined with Factura Kiosks' proficiency in enclosure design, a competitive strategy was devised based on superior products, competitive pricing, aggressive sales, and marketing. As a result, both these firms have become one of the most recognized and profitable active market participants in the interactive kiosk component industry."
MicroTouch Systems, Inc. is the world's leading provider of computer touch-input solutions and touch-enabled electronic whiteboards, offering an array of innovative products based on capacitive, resistive, and other touch technologies. Founded in 1982, MicroTouch reported sales of $128.5 million in 1997. With its headquarters and ISO 9001-certified manufacturing plant in Methuen, Mass., MicroTouch also maintains manufacturing facilities in New York, the United Kingdom, Japan, Taiwan, and Australia, along with sales offices and distributors in numerous other countries. Factura Kiosks, a MicroTouch division in Rochester, N.Y., is the leading U.S. supplier of kiosk housing, specializing in creative design, engineering, and manufacturing. The MicroTouch Business Products Division, formed in 1996, manufactures and markets Ibid, an award winning digital electronic whiteboard.
More information can be obtained about the Factura product line by calling
716-424-4300 or by visiting the Factura web site at www.factura.com
© 1998 Kiosks.Org.