News release: 29th May 2001
Abuzz wins 2001 Australian Design Award for Industrial Design
Australian-owned multimedia touchscreen company, Abuzz Technologies, has
seized an Australian Design Award for Industrial Design, amongst
heavyweight players such as General Motors Holden & Breville.
Standards Australia recognised Abuzz for their touchscreen information
kiosk, The Buz, designed originally for BMW Australia vehicle showrooms.
"We're really thrilled to be accepting this award, especially since we're a
relatively young business, formed less than four years ago", said CEO,
'The Buz' is used by BMW customers to assist with model selection by
providing details on vehicle options and accesories. It also helps to
capture customer information such as contact and communication details.
BMW were searching for a kiosk to use as an interactive marketing and
communication medium in their showrooms.
"We had to meet stringent criteria ranging from ergonomics, originality,
marketability as well as environmental considerations for the Award," Drew
said from his Sydney studio.
"Then to win the design award itself we had to convince the judges that our
product was the best in what proved to be a very strong design field."
Judges were instructed to consider the worth of individual products as
examples of design excellence for presentation to the public and their
contribution to the Australian design identity.
"It's rare in Australia to be given the opportunity to find clients, such
as BMW, willing to invest in both functional design and aesthetics", Drew
"Abuzz focuses on design and aesthetics. So often interactive
communication tools are housed in unappealing enclosures whereby
functionality and the touch-screen mechanism is developed without
consideration for the entire form or the environment in which the kiosk is
to be displayed ? they need to invite people to use them."
'The Buz' is the most recent addition to a successful range of touch-screen
kiosks that have been developed by Abuzz, Australia's premium kiosk design
and manufacturing company.
"Australia should be proud of its design abilities and we should benefit
from these abilities by increasing our export capabilities."
Abuzz exports to 14 countries, including the United States, Germany and the
For further information on Abuzz Technologies and other applications for
touch-screen kiosks, contact:
P: 02 9698 1588
M: 0418 414 008
PDF of Buz