ELO TOUCHSYSTEMS FIRST TOUCH SOLUTION PROVIDER APPROVED AS APPLE AUTHORIZED DIRECT VALUE ADDED RESELLER ELO TO ADD ITS LEADING-EDGE iTOUCH "TOUCH-ON-TUBE" SURFACE WAVE TECHNOLOGY TO APPLE'S iMAC COMPUTER July 20, 1999 Fremont, California Elo TouchSystems, Inc., global leader in touch technology, and a wholly owned subsidiary of Raychem Corporation (NYSE:RYC), today announces its acceptance into Apple's authorized Direct Value Added Reseller (DVAR) program. Elo is the only touch solution provider to be authorized as a DVAR. iTouch, Elo's latest surface wave "touch-on-tube" technology, will be used to enhance Apple's popular iMac computer. Under the agreement, iTouch-enhanced iMacs can be purchased from Elo, or through Apple authorized VARs. "We are impressed with the quality of Elo's surface wave technology. We believe it represents an exciting new dimension for iMac and are pleased to have Elo as a DVAR," says Jeff Hansen, Apple's senior director, Channel Sales and Distribution. "Because of iMac's stunning design, outstanding graphics performance and gorgeous screen, Elo's iTouch technology can turn the world's best consumer computer into a great interactive kiosk." "Acceptance into the DVAR program represents Apple's recognition of Elo's special iTouch technology and its ability to significantly enhance the functionality of iMac," says Annemarie Feely, Elo market manager for kiosk applications. "Elo's new 'touch-on-tube' iTouch surface wave technology, is the clearest, most responsive touchscreen technology for the kind of self-service and public access applications that are fueling the demand for kiosk solutions in many vertical markets. As a proven leader and preferred supplier for kiosk applications, according to Summit Research, we are uniquely positioned to bring the power of iMac to these applications." In that survey, Francine Mendelsohn, president of Summit Research Associates, states that the majority of respondents indicated a preference for Elo touchmonitors in kiosk applications. The touch technology gracing the face of iTouch-enhanced iMacs represents a major breakthrough in touch technology development that allows Elo to direct surface waves onto the Cathode Ray Tube (CRT) for touch sensing. "No overlay on the CRT means the highest quality image possible," says Steve DeLateur, vice-president of research and development at Elo. "Durability, another important feature for the public access environment, will also improve greatly because the CRT faceplate is several times stronger than a touchscreen overlay." In addition, the iTouch-enhanced iMac utilizes an integrated USB controller/driver where other iMac touch solutions require an added attachment to convert serial to USB. "Elo designed the new iTouch technology to maintain the brightness, color depth and clarity of iMac's CRT, without jeopardizing the no drift, stable performance and proven reliability of surface wave technology," says DeLateur. "All of that remains unchanged -- Elo's latest innovation to touch technology simply takes surface wave to a higher level of performance," he adds. Elo's new iTouch technology challenges traditional overlay touchscreens by presenting a new, better touch solution. Elo is the only touch provider in the industry to offer a touch solution that preserves the functionality, image quality and outward appearance of iMac. Product (including full worldwide agency approval) will be ready for shipping by the end of July. For more information on iMacs with iTouch and other Elo products and services, contact Elo TouchSystems at 800-ELO-TOUCH (800-356-8682) or visit Elo's Web site at www.elotouch.com. Direct electronic mail inquiries to firstname.lastname@example.org. # # # IntelliTouch is a registered trademark of Elo TouchSystems, Inc. iTouch is a trademark of Elo TouchSystems, Inc. All other products and companies referred to herein are trademarks or registered trademarks of their respective companies or mark holders. Elo TouchSystems, Inc., global leader in touch technology, develops, manufactures and markets a complete line of touch products that simplify the interface between people and computers. Founded in 1971, Elo has headquarters in Fremont, California and offices worldwide. Elo TouchSystems is a wholly owned subsidiary of Raychem Corporation (NYSE:RYC). For more information on Elo's products and services, call 1-800-ELOTOUCH (1-800-356-8682) or visit Web site at www.elotouch.com.
© 1998 Kiosks.Org.