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TouchSystems Finds Home in Kiosk Market: Meeting Growing Demands for
Interactive Market Research Industry
Survey America, OpinioNation, & TechXperts Select TouchSystems as Key
Round Rock, Texas— July 25, 2001 — TouchSystems’ all-in-one Touch PCs, where
the monitor and computer are combined into one compact package, are becoming
the product of choice for interactive market research applications.
Survey America, the Polling industry leader, has chosen MediaTouch as its
Interactive Kiosk for its user-friendly design, attractive appearance, and
portability. OpinioNation and TechXperts have also designated TouchSystems
as their official Touch PC/ Kiosk vendor.
According to OpinioNation, TechXperts, and Survey America, touch integration
has enabled them to increase the speed and accuracy of research collection,
making market research more attainable and effective across a larger
application base. Companies that previously would not have considered
conducting surveys now see it as feasible, due to the lower costs and
improved results touch automation provides.
Interactive surveys are being used to obtain valuable market analysis on
everything from customer satisfaction, quality of health care (patient-
satisfaction), new product/ service feasibility, employee
attitudes/perceptions, public opinions, testing advertising/ PR programs and
Survey America was the first company to implement touch technology to
conduct market research. “We chose to integrate touch because it is so much
more effective than traditional polling methods”, said Reg Shrigley,
President of Survey America. “While most people go out of their way to avoid
a ‘clipboard’ pollster, we routinely survey 85% or more of those we ask to
Survey America has conducted successful interactive poles in many types
of environments, including: SuperBowls, the American Heart Association,
Manor Hotels, Red Lobster, major international airports, and the 1994 World
Michael Keane, President of OpinioNation, said that he is planning to
install the interactive survey computers throughout Canada’s bus service
centers. “The touch computers are so easy to use”, said Michael Keane.
“People are more willing to participate because it’s still rather novel and
fun to use a touch computer. Plus, it’s very quick, we can conduct a 20
question survey in three-minutes.”
OpinioNation, based in Canada, has installed several of TouchSystems’ MM
units in high-profile locations, such as the Canadian House of Parliament.
Also, OpinioNation debuted TouchSystems’ MediaTouch at the recent Summit of
the Americas in Quebec City.
Debbie Russell, CEO of TechXperts, touts the benefits of automation that
touch integration allows, citing that there is no need to hire data entry
people to go back and recreate the data. “We can produce a 150 page-report
in one day versus six weeks delivery time using standard polling methods.”
This exponentially improves the accuracy, speed, and cost of the analysis.
Debbie went on to say, “What’s more, because people don’t have to look the
surveyor in the eye and hand them their personal answers, they feel much
more free to be completely truthful with a computer.”
TouchSystems Corporation was established in 1996 by one of the original
founders of touchscreen technology. With over 100 years combined touchscreen
expertise, TouchSystems is dedicated to delivering the most advanced touch
technology, including wireless capabilities. TouchSystems, based in Round
Rock, Texas, is a privately held company. “Your Partner in Touch Solutions.”
For More Information Contact:
Contact: Reg Shrigley
Contact: Michael Keane
Contact: Debbie Russell
Contact: Michelle Sims
Ph: 512.388.0090 ext. 26