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  Press Release

SAN FRANCISCO--(BUSINESS WIRE)--Aug. 8, 2001-- friendlyway Inc. (www.friendlyway.com), developer and marketer of products and services for friendly customer communication, today announced that it will introduce its stylish, friend@public(TM) Intelligent Internet Station(TM) to the US trade show and events industry at The Tradeshow About Tradeshows® (TS2) August 14 -16, 2001 in Anaheim, California. The gracefully curved, floor standing aluminum or high-gloss black stations offer such advantages as internet, advanced streaming multimedia and user-friendly IntelliTouch(TM) touchscreens as standard features and can be upgraded with PDA connectivity, purchase processing, internal printers, barcode readers, video cameras, microphones and other devices.

``friendlyway's Intelligent Internet Stations(TM) combine advanced technology with a user- and exhibitor-friendly face,'' according to friendlyway President, Alexander von Welczeck. ``Our stations offer a fun, compelling experience for customers and are stylishly designed, durable and mobile, making them perfect for trade shows, events, conferences and product launches. They even come with a flight case making them ideal for frequent exhibitors.''

The friend@public(TM) Intelligent Internet Station(TM) is a high impact, elegant way for exhibitors to disseminate information, make for a point of service or offer internet connectivity on-site at trade shows, conferences or any public gathering. The standalone plug and play system can deliver rich online and offline content including e-commerce, internet, intranet and e-mail as well as sophisticated interactive multimedia. Other advanced features include friend@media(TM) software, which allows trade show attendees to view and interact with live broadcasts of events and offers exhibitors a simplified way to blend, distribute and display all forms of ``rich'' media.

On May 9, 2001, Microsoft used friendlyway's Intelligent Internet Stations(TM) at the product launch event for its Windows XP operating system. Fifteen stations were set up to demonstrate Microsoft's new software to VIPs and press. BMW used friend@public units to debut its new flagship ``7 Series'' automobiles. The Intelligent Internet Station(TM) is the best-selling information station in its category in Europe and in April of 2001 was honored with the ``Product With Personality Award'' at the KioskCom Conference in Orlando Florida.

friendlyway will demonstrate its Intelligent Internet Stations(TM) at BOOTH No. 825 at TS2 and offer substantial show incentives on their purchase.

About friendlyway Inc.

friendlyway, Inc. develops and markets products, services and intelligent solutions for companies in retail, banking leisure, media and other industries to deliver web content to their customers all over the world rapidly, reliably and engagingly in a user friendly manner. In 2000, friendlyway won the prestigious McKinsey ``Start-up of the Year'' competition over more than 1,300 companies. In 2001, NetInvestor billed friendlyway as best ``on-line off-line mix'' and one of the twenty-five most innovative companies. friendlyway's customers include Bertelsmann, BMW, Dresdner Bank, E-Bay, Intel, Microsoft, Nokia, SBC Communications, Texaco, and The Industry Standard. friendlyway markets globally and has operations in Europe, America, with plans to launch Asian operations in Singapore. For more information on friendlyway, please contact us at 1-866-KIOSK4U or visit us on the Web at http://www.friendlyway.com/.

Note: A Photo is available at URL: http://www.businesswire.com/cgi-bin/photo.cgi?pw.080801/bb1 http://www.businesswire.com/cgi-bin/photo.cgi?pw.080801/bb1a


Contact:
     friendlyway
     Alexander von Welczeck, 415/288-3333
     alexander.welczeck@friendlyway.com
           or
     Pat Meier Associates
     Pat Meier, 415/389-1700
     patmeier@patmeier.com



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