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This story is courtesy Lief Larson of Kiosk Magazine
Three-Way Marketing Relationship Includes In-Store Interactive Kiosks, Sweepstakes
The NFL, Blockbuster and DIRECTV announced that fans will be able to vote for players for the 2002 Pro Bowl at more than 5,200 participating Blockbuster stores nationwide. There will be one kiosk per store. Fans may also vote on NFL.com, the NFL's official website.
Interactive voting kiosks will be located in participating Blockbuster stores from Oct. 15 to Dec. 2. Fans can also cast their votes at NFL games and online at NFL.com from Oct. 15 to Dec. 2.
``Becoming the official retail sponsor of the NFL All-Star balloting expands the Blockbuster brand beyond movies and video games,'' explained Curt Andrews, senior vice president and chief of marketing for Blockbuster. ``Many of our customers are NFL fans, and with more than 70 percent of the U.S. population living within 10 minutes of a Blockbuster store, it makes perfect sense for Blockbuster to host balloting for the 2002 Pro Bowl.''
As in previous years, fan votes will account for one-third of the 2002 NFL Pro Bowl final vote.
For the past seven years, Blockbuster has also hosted in-store balloting for the Blockbuster Entertainment Awards, which honors the actors and actresses in the top performing movies as well as music artists of the top- selling albums in a nationally televised awards ceremony. In 2001, more than 22 million votes were cast in 67 categories, making it one of the largest publicly voted awards presentations in the world.
``Blockbuster provides an exciting and unique way for fans to vote for their favorite NFL players, just as they have for the Blockbuster Entertainment Awards,'' said John Collins, the NFL's senior vice president of marketing and entertainment programming.