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For Immediate Release
Contact: Kelly Janhunen
October 25, 2001
Kiosk Information Systems Develops Interactive Kiosks For Ticketmaster's UltimateFan Loyalty Program
Broomfield, Colo. - Kiosk Information Systems
(KIS) is currently producing interactive kiosks for use by event attendees in sports facilities and entertainment venues nationwide. A key component of Ticketmaster's UltimateFan Loyalty Program, the kiosks are designed to issue rewards to sport and music fans based upon their repeat attendance at sporting events, concerts, and other family-oriented shows such as the circus and the Ice Capades. During a 10-to-15-second visit, the interactive KIS kiosks enhance the fan experience for event attendees while rewarding them for their patronage.
Upon signing up for the UltimateFan Loyalty Program in any participating venue, event ticket holders receive a barcoded membership card that they scan at one of the interactive kiosks to activate their personal account. Each time they scan, cardholders receive an audible greeting from a recognizable personality, as well as coupons for concession and/or merchandise discounts. In addition, fans accumulate points and automatically receive reward vouchers upon reaching specified reward levels. Rewards range from key chains and T-shirts to rink or courtside seats, lunch with the players or a ride on a team jet. Members increase their ability to earn top prizes by attending multiple games and events at the venue. Fans can scan their Loyalty cards only once during each visit to the venue.
Ticketmaster is deploying 30 interactive KIS kiosks in three entertainment venues this fall. Ten kiosks - branded the "Frequent Fang" - were installed in September in the Gaylord Entertainment Center for fans of the NHL's Nashville Predators. On Oct. 31, the Rose Garden in Portland, Ore. is installing 10 "Fans First" kiosks for all venue attendees, including supporters of the NBA's Portland Trailblazers. The NBA's Seattle Sonics and the Seattle Storm of the WNBA plan to launch their fan appreciation program on Nov. 1 with 10 "Green and Gold Rewards" kiosks.
"By working with KIS, Ticketmaster was able to deploy kiosks that were both sophisticated and user-friendly," said Blaine LeGere, director of operations and client services for Ticketmaster. "We asked KIS to deliver a customized kiosk with a prominent footprint and back lit panels with sufficient space for team and sponsor branding. The units also needed to be mobile to allow our clients to reposition them around their venues at a moment's notice. KIS came back to us with an attractive enclosure design that encompassed all of our specified components. The kiosks feature touch screens, omni-directional barcode scanners and ticket presenters, and the design allows for convenient computer and printer maintenance. KIS was responsive to our needs and able to turn the units out very quickly."
Rick Malone, president of KIS, viewed the Ticketmaster project as an example of the limitless functions and benefits of kiosks. "Ticketmaster had specific engineering requirements for their units in order to maintain accessibility and compatibility in various arenas. We were able to meet their needs and deliver a model that complemented their UltimateFan program."
Founded in 1993, KIS is the established leader in the design and manufacturing of indoor and outdoor kiosks, public Internet stations and other electronic self-service informational terminals. Recognized as one of the fastest growing companies in the United States, KIS' revenue growth of 2,048% over the last eight years has earned the company a place on the Inc. 500 list and on both the Colorado Fast 50 and the nation's Technology Fast 500 by Deloitte & Touche. KIS has provided innovative kiosks for a who's who of corporate clients including McDonalds, Citibank, IBM, Disney, Borders, Mercedes Benz and Conoco, as well as numerous government agencies and universities. Having produced thousands of kiosks for over 600 different applications, including human resources, interactive and transactional retail, and security applications, KIS has the most in-depth experience and expertise in the kiosk industry. Contact KIS at 303-466-5471 or
www.kis-kiosk.com for more information on its complete line of kiosks and contract manufacturing capabilities.
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