October 16, 2003Target Preparing Loyalty Campaigns for Smart Card CustomersHaving already publicly distributed approximately 10 million of its �Target Visa� credit cards containing �smart chip� technology, Minneapolis-based Target will seriously begin leveraging the payment solution this fall by launching..... FMI Retail Electronic Payment Systems: Target Preparing Loyalty Campaigns for Smart Card Customers WASHINGTON (October 16, 2003) - Having already publicly distributed approximately 10 million of its �Target Visa� credit cards containing �smart chip� technology, Minneapolis-based Target will seriously begin leveraging the payment solution this fall by launching a multitude of customer loyalty campaigns involving the co-branded cards, according to Tom Swanson, controller, Target Financial Services. The discount retailer recently introduced kiosks in its stores that allow eligible customers to download coupons onto their cards and receive targeted offers as a reward for their patronage. Cardholders who visit Target.com can even use a card reader connected with their own computer to receive good deals. �After you�ve made 10 purchases of Pampers it gives you free diapers on your eleventh purchase,� said Swanson, offering up a hypothetical scenario to attendees yesterday at the Food Marketing Institute�s Retail Electronic Payment Systems Conference, held here. Swanson wouldn�t reveal any further details about the campaigns, but he did indicate that the card would provide some entertainment value. �We have to make the card fun,� he said. Brad Barth More News on Target [Executive Technology]
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